Superstar & Youth Icon Mahesh Babu felicitates the winners of Thums up ‘Hunk-A-Day’ initiative

• Mahesh Babu, Thums up brand ambassador hands over Hero Honda Hunk bikes to winners of Thums up ‘Hunk-A-Day’ Winners

• Consumer just need to buy their favorite soft drink Thums up – be it 300 ml, 200 ml glass bottle or be it 500 ml or 2l Pet pack and SMS ‘THU’ followed by the 9 digit code printed under the crown to the short code ‘58558’.

• Alternatively, consumers can also call 18002333233 (form BSNL/MTNL landlines) and punch the unique number in the interactive Voice response System to a Hero Honda Hunk.

• Thums up Hunk-A-Day initiative rolled out in select cities/towns of Andhra Pradesh.

• In-addition to bikes, hundreds of Free Thums up are also waiting to be won every day.

Hyderabad, 27th April 2008: Superstar, Youth icon and Thums up brand ambassador Mahesh babu today felicitated the winners of ‘Thums up Hunk-A-Day’an exciting initiative rolled out to connect with consumers across Andhra Pradesh At a glittering award ceremony at popular youth destination Ohris in the city, Prince Mahesh Babu gave away Hero Honda Hunk bikes to the lucky winners of the contest.

Congratulating the winners, Deepak Kaul, Region vice President, Hindustan Coca Cola Beverages Pvt.Ltd said, ‘we at Coca-cola have always been driven by the zeal to look beyond just quenching the thirst of our beloved consumers. Through unique promotional schemes like Thums up Hunk-A-Day’. We infuse our consumers the passion to win and rejoice. In this contest, we have chosen Hero Honda Hunk Which is closely associated with attributes of Thums up such as Energy, Macho, Youthfulness, Confidence and High Spirit’.

Enthralled by the audience response, Superstar Mahesh Babu said ‘It feels great to be associated with a youth brand llike Thums Up. It is a brand which is all about energy and go-getting-spirit, which are qualities I am closely identified with. To be amongst my fans for the Thums up Hunk-A-day initiative gives me a chance to sharing the same feeling with them. My hearty congratulations to all the winners’.

Enthused by winning the contest, Thums up Hunk-A-Day winner, Mohammed Azeem said ‘it is a great feeling to win this amazing Hero Honda Hunk bike as a part of the ‘Thums up Hunk-A-Day’ initiative. ‘What makes me feeling enthralled is the fact that I have got the bike form none other than Mahesh babu, my favorite Superstar’, said another winner E.Ramakrishna.

More about Thums up Thums up Hunk-A-Day Initiative
For Thums up lovers, an innovative consumer activation initiative has been launched by Hindustan Coca-Cola Beverages Pvt Limited with support form Hero Honda in select outlets and cities of Andhra Pradesh, aptly called ‘Thums up Hunk-A-Day’ As part of the initiative consumers just need to buy their soft drink Thums Up – be it 300 ml, 200 ml glass bottle or be it it 500 ml or 2l Pet pack.

Consumer then just need to SMS ‘THU’ followed by the 9 digit code printed under the crown of their Thums up bottle to the short code ‘58558’.Alternatively, consumers can also call 18002333233 (form BSNL/MTNL landlines) and punch the unique number in the interactive Voice response System. The SMS and calls need to done ONLY between 10am and 6pm on that particular day to win their attractive prize.

About Ohris
Ohris is one of the most popular youth destinations of Hyderabady. Ohris believes in making dining an experience and a memorable & refreshing occasion. Sustained quality of dining and service offered by Ohri’s has captured the imagination of all segments of people, especially the youth, making it a popular joint of younger generation. Ohri’s is among the fastest growing restaurant chains of the country and runs three hotels, four food courts and 14 restaurants across South India. Ohri’s has been ranked as the most admired restaurant chain of Andhra Pradesh by AP Tourism for two years in a row – 2006 and 2007

About Coca-Cola in India
Coca-Cola refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums up, Fanta, Limca, Sprite Maaza, Minute maid Pulpy Orange, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than us$ 1 billion in its Indian operations, emerging as one of the country’s top international investors. In-addition the company’s business operations also engage approximately 1,50,000 people in India.