The audio launch of “Hare Ram” took place at Ramanaidu Studios, Hyderabad on 28 June, 2008. The Rajyasaba Member and actor Harikrishna launched the LOGO and Balakrishna released the audio and gave the first cassette to Harikrishna. Mohan Babu presented the album to NTR. The function was graced with the presence of NTR, music director Micky J Mayer, the debut director Harshavardhan, Ali, Rajiv Kanakala, Gowtham Raju and other prominent cast.

Mohan Babu while blessing Kalyanram all his best said that the film’s title was initially registered by him for Vishnu’s film but later given to Kalyanram as he needed it.

NTR also addressed the gathering saying that the programme was like a festival citing the presence of the entire family on the dais. He also wished Kalyanram to reach greater heights with this movie ‘Hare Ram’.

Harikrishna’s addressing this time had certain taint of politics. He praised his three sons Janakiram, Kalyanram and NTR and proudly emphasized that they are self made without any assistance from him.

Kalyanram made his comments very subtle and simply said that he would wait for the results of ‘Hare Ram’ before making any statements.