An untitled film was launched by Sreedhan Media with Jayaram and Lakshana as the lead pair on Thursday at Annapoorna Studios. The muhurat shot was clapped by young and dynamic director SS Rajamouli, while Real Star Srihari switched on the camera. Directer AL Raja, who earlier did two films in Tamil, is being introduced to the Telugu audience through this film. According to the producer S Bhupati in a press meet arranged today, this is the first film being made under his banner Sreedhan Media, whereas he had produced 5 mega serials before. This untitled film carries a social message along with the required commercial elements. Music is given by Srikanth Deva and the camera is handled by SV Sivaram. Yester year heroine Banupriya and Ashish Vidyarthi are the prominent cast along with the lead pair.