Chief Minister Dr.Y.S.Rajasekhar Reddy today inaugurated a “Local TV” channel of Vijayanthi Tele Ventures Private Limited in a function held at Hotel Taj Krishna, Hyderabad.

Dr.Akkineni Nageswara Rao, Smt.JayaPradha MP, and local TV channel crew GK.Mohan, Ashwinidutt, Shyam Prasad Reddy, Swapna Dutt, Vihnuvardhan and others graced the occasion

Dr.Y.Rajasekhar Reddy speaking on the occasion said that there is a revolutionary change now a day that small TV’s are coming up with several channels separately for News, Entertainment, Devotional, Sports, to cater to the needs viewers. Several remote villages are coming to limelight and talent is brought out by the media. The local problems are also being solved. But he said that these channels should inspire every body and should not be run casually.

Ms. Swapna Dutt MD of the Local TV channel speaking on the occasion said that the local TV has got clear cut entity and further said that it is being planned to bring into focus every village. She said that their TV wants to be closer to the common man by doing justice to their aspirations.

Dr. Akkineni Nageswara Rao lighted the lamp and said that lot of awareness has been developed among the public on several issues, and no doubt that there is competition among the various channels and the local TV should retain its identity by being local and wished all good luck in their endeavors to turn as a good ‘local’ TV channel.

Shyam Prasad Reddy Chairman Local TV, speaking on the occasion said they will telecast useful programmes on entertainment, knowledge besides telecasting information on all the 23 districts in Andhra Pradesh.

Smt Jayaprada MP expressed her happiness for taking part in the event and conveyed her best wishes. She also said that she has got a great respect towards Telugu women (Adapaduchulu).

Vishnuvardhan.I CEO said that it is a daring media entry by understanding the mind of the viewers very well. He hoped to bring out suitable programmes to be unique in the entertainment world.