Amma Rajasekhar's 'Bheebatsam' had its audio launch on November 7th, at Prasad Labs. V V Vinayak released the audio cassette and presented the first copy to Srihari while the audio CD was released by Vijaya Bhaskar and SS Rajamouli received the first copy from him.

VV Vinayak and SS Rajamouli appreciated Amma Rajasekhar's work as choreographer who worked with them in their earlier films. Having watched the trailor of the film they also wished him to grow big as a director too.

Amma Rajasekhar said that this film has been made with a new theme which also includes all the required commercial elements. He thanked VV Vinayak and SS Rajamouli for having encouraged him to become a director.

Srihari announced that his next movie in Rajasekhar's direction is 'Poru'.

Taman, who is the music director of the film, opined that as per the story demand he got the opportunity to give some fresh tunes to 'Bheebatsam'.

Ajay and Sashank thanked Rajasekhar for designing their roles in an interesting manner. Ajay plays the police officer while Sashank, the comedy role.