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Pink Ribbon Campaign 2016 Press Meet

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Govt. Of India launches pan india breast cancer screening programme along the lines of south asia’s largest population based breast cancer screening programme being implemented in Telangana & AP.

Free breast cancer screening for journausts & their immediate families

Eighth edition of pink ribbon walk, hyderabad - sun. 2 oct @6 30 am, kbr park & first edition of pink ribbon walk, vijayawada, sun. 23 oct 2016 sixth edition of ‘paint the city pink’ campaign 2016,30 september

Pink ribbon evening, saturday 10ctober @830 pm, secunderabad club - first time in south asia, breast cancer‘conquerors’ will be walking the ramp with their spouses to demonstrate the importance of family in cancer Survivorship

Dr. Ushalakshmi’s pink ribbon tournament - first time in south asia - all women’s sporting tournament in support of breast cancer awareness, 14 & 15 october 2016, 0r0 sports village

October is world over recognised as International Breast cancer Awareness month. Established in 2007, Ushalakshmi Breast Cancer Foundation (UBF) & KIMS-USHALAKSHMI Centre for Breast Diseases has completed NINE positively eventful years serving the Community in Telangana& Andhra Pradesh. Through the consistent innovative & pioneering initiatives of the Foundation, Breast cancer is no longer a ‘closet issue’ in this region - it is a much commonly discussed topic, thus bringing about the much needed awareness resulting in more lives being saved.

Speaking on this occasion, Dr. B. BhaskarRao, MD & CEO of K/MSHosp/fa/sannouneed FREE Breast Cancer Screening Programme for the Journalists and their immediate families during the month of October. This would be done at KIMS-USHALAKSHMI Centre for Breast Diseases using the state of the art South India’s FIRST full field digital mammography system that has a proven track record of high accuracy at picking up very small impalpable cancers.

MrHardayal Prasad, Chief General Manager at State Bank of India for Telangana& AP said that SBI is delighted to partner with UBF as its PRINCIPAL PARTNER& conveyed his unstinting support to the Pink Ribbon Campaign 2016.Mr. Faisal Uddin Sr. Vice President and Business Leader India - Synchrony Financial “We are honored to partner with Ushalakshmi Breast Cancer Foundation!! participate in Pink Ribbon Walk 2016 which is aimed to scale-up the effort to create awareness Breast Cancer and help women lead a healthy and fulfilling life."

Dr. P. Raghu Ram, Padma Shri awardee, President, Association of Breast Surgeons of India, CEO, Ushalakshmi Breast Cancer Foundation & Director, KIMS-USHALAKSHMI Centre for Breast D/seasesoutlined the various innovative and unique initiatives being organized in October.

UBF & KIMS-USHALAKSHMI Centre for Breast Diseases in partnership with The Association of Breast Surgeons of India is organising the EIGHTH edition of Pink Ribbon Walk 2016, which has now become a benchmark SIGNATURE annual event in Hyderabad on Sunday 2 October at 6 30 Am @ KBR Park. The Principal partner to this event is State Bank of India. The Associate partners areSynchrony International Financial Services Ltd, Margadarsi Chit funds and Prasadslmax.Equaiiy, the FIRST edition of Pink Ribbon Walk will be held in Vijayawada on 23 October 2016. The aims of the Walk are to create awareness about importance of early detection of breast cancer, salute survivors and their families in their fight against breast cancer & most importantly to spread the message of Hope, Courage and Survival in the fight against breast cancer.

In an effort to demonstrate the power of PINK (a colour that represents breast cancer awareness & salute breast cancer survivors),Charminar, Buddha Statue, RavindraBharati, Prasads Imax, GMR Airport, KIMS Hospital & many other prominent buildings in the City will be illuminated in PINK for the SIXTH consecutive year TONIGHT, Friday 30 September to mark the beginning of International Breast Cancer Awareness month.Hyderabad is the ONLY city in South Asia to have so many prominent buildings illuminated in PINK, year after year, to demonstrate forcefully, the power of the PINK RIBBON CAMPAIGN.

UBF in association with the 138 year old Secunderabad Club is organizing a PINK RIBBON EVENING on Sat. 1 October @ 8 30 pm - A fashion extravaganza - like never before. Although, UBF had Breast cancer Conquerors walk the ramp way back in 2010, in an initiative for the FIRST time in South Asia, Breast cancer conquerors would be walking the Ramp alongside their spouses and prominent' Hyderabadis' in a Fashion show dedicated to breast cancer advocacy. The aim is to demonstrate that breast cancer can be conquered and to highlight the importance of the spouse in the fight against breast cancer. The sequence would also stress upon the importance of the Spouse to ensure that the lady of the house gets a screening mammogram once every year from the age of 40, which would help detect breast cancer early and save scores of lives.

For the first time in South Asia, Oro & Hotshot are standing ‘shoulder to shoulder1 with Ushalakshmi Breast Cancer Foundation in organisingDr. Ushalakshmi Pink Ribbon Tournament, a unique & powerful Women’s Sporting Tournament in an endeavour to create awareness about importance of early detection of breast cancer during the International Breast Cancer Awareness month @ Oro Sports Village on 14 & 15 October 2016. Dynamic Sports women from Schools, Colleges & Corporates will be participating in multiple Sporting events, like never before.

Impressed with the successful implementation of South Asia’s largest population based breast cancer screening Programme in the Telugu States by Ushalakshmi Breast Cancer Foundation, Dr. Raghu Ram was invited to be part of a high powered Steering Committee set up by Ministry of Health (Govt, of India), which has recently approved incorporating CBE as part of National Cancer Screening Guidelines.ln August 2016, the Hon’ble Union Health Minister announced pan India launch of the CBE based breast cancer Screening Programme alongside Screening Programme for oral and Cervical Cancers. The focus on these three cancers is based on the fact that they are common, amenable to early detection and have a high potential for cure.
More than 60% of breast cancers in India present in the advanced stages and hence death rate from breast cancer is also very high.Lack of awareness & absence of an organized National Breast cancer screening programme are the main reasons accounting for late presentation.Although Screening Mammography is the best proven way of detecting breast cancer very early in the impalpable stages, it is not a viable option for population based screening in India. Reasons: enormous costs, early age at diagnosis (< 50 years), huge variation in mammographic reporting & issues relating to quality assurance.
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