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Superstar & Youth Icon Mahesh Babu felicitates the winners of Thums up ‘Hunk-A-Day’ initiative
• Mahesh Babu, Thums up brand
ambassador hands over Hero Honda Hunk bikes to winners of Thums up
• Consumer just need to buy
their favorite soft drink Thums up – be it 300 ml, 200 ml glass bottle or be
it 500 ml or 2l Pet pack and SMS ‘THU’ followed by the 9 digit code printed
under the crown to the short code ‘58558’.
• Alternatively, consumers
can also call 18002333233 (form BSNL/MTNL landlines) and punch the unique
number in the interactive Voice response System to a Hero Honda Hunk.
• Thums up Hunk-A-Day
initiative rolled out in select cities/towns of Andhra Pradesh.
• In-addition to bikes,
hundreds of Free Thums up are also waiting to be won every day.
Hyderabad, 27th April 2008: Superstar, Youth icon and Thums up brand ambassador Mahesh
babu today felicitated the winners of ‘Thums up Hunk-A-Day’an exciting
initiative rolled out to connect with consumers across Andhra Pradesh At a
glittering award ceremony at popular youth destination Ohris in the city,
Prince Mahesh Babu gave away Hero Honda Hunk bikes to the lucky winners of the
Congratulating the winners,
Deepak Kaul, Region vice President, Hindustan Coca Cola Beverages Pvt.Ltd
said, ‘we at Coca-cola have always been driven by the zeal to look beyond just
quenching the thirst of our beloved consumers. Through unique promotional
schemes like Thums up Hunk-A-Day’. We infuse our consumers the
passion to win and rejoice. In this contest, we
have chosen Hero Honda Hunk Which is closely associated with attributes of
Thums up such as Energy, Macho, Youthfulness, Confidence
and High Spirit’.
Enthralled by the audience
response, Superstar Mahesh Babu said ‘It feels great to be associated with a
youth brand llike Thums Up. It is a brand which is all about energy and
go-getting-spirit, which are qualities I am closely identified with. To be
amongst my fans for the Thums up Hunk-A-day initiative gives me a chance to
sharing the same feeling with them. My hearty congratulations to all the
Enthused by winning the
contest, Thums up Hunk-A-Day winner, Mohammed Azeem said ‘it is a great
feeling to win this amazing Hero Honda Hunk bike as a part of the ‘Thums up
Hunk-A-Day’ initiative. ‘What makes me feeling enthralled is the fact that I
have got the bike form none other than Mahesh babu, my favorite Superstar’,
said another winner E.Ramakrishna.
More about Thums up Thums up Hunk-A-Day Initiative
For Thums up lovers, an innovative consumer
activation initiative has been launched by Hindustan Coca-Cola Beverages Pvt
Limited with support form Hero Honda in select outlets and cities of Andhra
Pradesh, aptly called ‘Thums up Hunk-A-Day’ As part of the initiative
consumers just need to buy their soft drink Thums Up – be it 300 ml, 200 ml
glass bottle or be it it 500 ml or 2l Pet pack.
Consumer then just need to
SMS ‘THU’ followed by the 9 digit code printed under the crown of their Thums
up bottle to the short code ‘58558’.Alternatively, consumers can also call
18002333233 (form BSNL/MTNL landlines) and punch the unique number in the
interactive Voice response System. The SMS and calls need to done ONLY between
10am and 6pm on that particular day to win their attractive prize.
Ohris is one of the most popular youth destinations
of Hyderabady. Ohris believes in making dining an experience and a memorable &
refreshing occasion. Sustained quality of dining and service offered by Ohri’s
has captured the imagination of all segments of people, especially the youth,
making it a popular joint of younger generation. Ohri’s is among the fastest
growing restaurant chains of the country and runs three hotels, four food
courts and 14 restaurants across South India.
Ohri’s has been ranked as the most admired restaurant chain of Andhra Pradesh
by AP Tourism for two years in a row – 2006 and
About Coca-Cola in India
Coca-Cola refreshes millions of consumers throughout the country with an
exciting range of beverages including Coca-Cola, Diet Coke, Thums up, Fanta,
Limca, Sprite Maaza, Minute maid Pulpy Orange, Georgia, Georgia Gold, Kinley
and Kinley Club Soda through a network of more than one million outlets. The
company has invested more than us$ 1 billion in its Indian operations,
emerging as one of the country’s top international investors. In-addition the
company’s business operations also engage approximately 1,50,000 people in