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Devi Sri Prasad launches Mirchi Love 104 FM in Hyderabad

The airwaves in Hyderabad saw the entry of the first of its kind Romantic Radio Station - Mirchi Love 104 FM launched by Tollywood's super popular and iconic music director and singer - DSP! Owned by ENIL (Entertainment Network India Limited), this latest radio station is a part of the Radio Mirchi Brand, to which belongs Mirchi 98.3 FM - the No. 1 Telugu radio station in Hyderabad plus the new entrant Mirchi 95 FM - the First Bollywood Station of Hyd! Mirchi Love 104 FM is the third of the family and the first exclusive love station in South India ! This channel boasts of a 100% Telugu Love song playlist.

The celebrated Tollywood music director has not only launched the channel but more importantly has co-curated the playlist, so the listeners will get to listen to his favourite romantic melodies on Mirchi Love 104 FM. Tollywood industry has a rich heritage musically and now the best of handpicked romantic tracks will leave you wanting for more!

Speaking about this association Devi Sri Prasad said "It's absolutely brilliant to be involved with something new! And this is music...that too romantic music! It is a completely new and exciting experience for me to curate the playlist along with the Mirchi team and I thoroughly enjoyed the process! Every song is a beautiful song and I am sure you will enjoy listening to it as much as I have ! I am thrilled to be a part of this association."

Excited with this new brand launch, Tapas Sen, CPO, Radio Mirchi, said "Existing radio stations are all formatted on music era. Thus there are CHR (Contemporary Hits Radio) stations, retro stations and even "90s stations. We felt radio stations can also be formatted on a theme; and we chose one of the most powerful themes - love. Mirchi Love will play romantic melody numbers across eras and will fill listeners with feelings of love. Mirchi Love will complement Mirchi, the mother brand, which is a CHR brand".

Speaking on the occasion of launch, Arindam Mondal, Cluster Head, Radio Mirchi, said "We are very happy and proud to welcome the third frequency into the family! Mirchi love is the first brand in the country to offer a love station"
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