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Allu Sirish's South Scope Magazine Launch

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Over a 1000 movies are made and released by the Indian film industry each year. Out of which more than 50% of the films belong to the south Indian languages. The South Indian Film Industry (that includes Telugu, Tamil, Kannada and Malayalam films) generate upto 50% of the entertainment revenue. Despite this South Indian Cinema is barely known, overseas, to be a part of Indian Cinema. The South Indian film industry began in the 1920s in Chennai which was the capital for south Indian cinema until the 1990s. Later on each of the regional films shifted base to their respective states. In order to bring back the four regional industries under one roof and to generate more awareness about the technical excellence that the South cinema has, Allu Sirish, youngest son of popular film maker Allu Arvind, launched South India’s first film magazine in English, ‘South Scope’.

The magazine was launched amidst much fanfare with super stars from each of the four regional cinemas gracing the function organized in Chennai. Kamal Haasan, Rajinikanth, Mammooty, Mohanlal, Venkatesh & Sharath Kumar. Illayaraja, K. Balachander, A R Rehman, Sankhar, Prabhudeva, Madhavan, S P Balasubramanyam, Harisharan, Sundaram, Radhika, Tabu, Silambarasan, Dhanush where all present on the occasion, silently pledging their unity.

The launch also marked and celebrated Padmasri Kamal Hassan’s 50 years in the film industry.

The team of South Scope organized a press meet at FNCC to speak about the magazine.

“I have seen the South Cinema industry as one in Chennai. I was born and brought up there” CEO Allu Sirish said “South Scope is my effort to bridge the gap that was created once each industry migrated to its respective state. We intend to bring them back under one roof. South Scope will be the voice of South Indian Cinema to the outside world. When I was in Mumbai most of my north Indian friends would be curious and interested in South Indian films but there was no magazine in English to appease their interest. That is only one of the reasons why we launched South Scope.”

He went on to add “There isn’t a single coffee table book or academic journal that captures and presents the cinematic magic, art, stardom and essence of South Indian films. That thought was what gave birth to the idea of starting an English film magazine that will give the audiences a closer look at this industry, in addition to being a brand ambassador of South Indian cinemas to the outside world. “

“The general belief outside India is that Indian Cinema means Bollywood Cinema. Even though South Indian films contribute more than 50% of the overall films released every year. “Editor Vanaja Banagiri said. “South Scope is a pan-India monthly film magazine focusing primarily on South Indian films. It will also have considerable dedication to other regional cinema from different states of India and world cinema.”

The stubtly stylish, smart and informative magazine with a contemporary look is getting ready to be picked off the shelfs. The magazine will be made available in both India and abroad.
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