Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s N0.1 Luxury Soda by United Spirits Limited - a Diageo Group Company is now bringing alive such friendships of well-known personalities from real to reel life in a brand new talk show called No. 1 Yaari in collaboration with Mindshare & Group M. Hosted by superstar Rana Daggubati, who is known to be a true friend in the entertainment industry the show will be aired on Gemini TV starting 25th June, 2017, every Sunday at 8:30 to 9:30 pm.
The show brings together for the first time as guests, Tollywood stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Rana, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.
“No. 1 Yaari celebrates the spirit of brotherhood and friendship. Friends have always been a strong support system throughout my personal journey. Although stars are public figures, they always have a private side, which they manage to keep under wraps. It will be fun to uncover their wild sides and reveal how their friendships have shaped their uniqueness on the show," said Rana Daggubatti, Actor & Anchor of the No.t Yaari Show
Commenting the new show, Subroto Ceed, Senior Vice President - Marketing, at United Spirits Limited said, “Joining hands with partners and curating content that is on brand purpose has always been a part of our storytelling. “No. 1 Yaarift by Me Dowell's No. 1 Luxury soda is one such coproduction that we are proud of. Having a celebrity like Rana to chat with other stars and getting them to talk about their “N01 Yaari Stories| is going to be highly engaging for the audience. We hope it inspires them to go on to rekindle their lyaaris' and reach out to the long lost friends. After all, our Yaars have played an important role in shaping who we are today.”
Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said "This collaboration is a special one for us because it is the first time that Mindshare is co-producing a chat show that offers enriching branded content. Friendship and brotherhood are one of (he most beautiful bonds in one's life which need to be cherished in this fast-paced world. There could not hr a better way to celebrate this beautiful bond than by raising a toast to India's first celebrity chat show. We are always discovering and experimenting with novel areas of content via machine learning, creativity and adaptive marketing in order to curate focused and sharp solutions for our brands; this is just another significant step towards achieving the same.”
The show is co-produced by Sprint Telefilms and directed by Sanjeev K Kumar. Sanjeev has previously been associated with successful shows like Jabardasth, Dhee, Cash N Kevvu Kabaddi