57th Idea Filmfare Awards Press Meet

As we are very much looking forward for the 57th IDEA Filmfare Awards – South, it’s just 3 weeks to go until the Awards Ceremony 2010 begins. This year, the prestigious award function will be held on a grand scale at Chennai. This special occasion will witness the fun-filled, colourful, entertaining and amusing events such as dancing and singing. To brief the details of it a press conference was organized today (July 19) at Hotel Taj Krishna. Hero Ram, YMC fame Samantha, Filmfare editor Jatish Pillai and Chief Operating Officer of Idea Cellular of AP branch, Subbaraman Iyer participated.

The editor of Filmfare, Jatish Pillai confirmed this today while saying, “The Filmfare awards are given for every calendar year for the films in all four southern languages – Tamil, Telugu, Kannada and Malayalam. IDEA Cellular being a strong player in the South, we have joined hands with it to make this awards event even bigger this year. As done before, we will first create awards categories and then will put to the public vote. Later the jury will crown the winners after choosing the winner of each award depending on votes received by each nominee in their respective categories.”

IDEA Cellular’s COF of AP branch, Subbaraman Iyer said, “IDEA Cellular has always been a front-runner for having value-added services to over 68 millions mobile subscribers in India. This IDEA Filmfare Awards – South, will assure our subscribers to experience with the best of South Indian Cinema.”