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Flashmob with Badminton Star Parupalli Kashyap at Prasads Imax

Hyderabad, December 8,2017: People of Hyderabad, today were taken by a surprise as the city witnessed a unique flash-mob at a local mall for a very special cause by "Dance with Purpose! group. The group performed a danced with the aim to create awareness about respiratory ailments and on how a disease like asthma should not come in your way to lead a healthier-normal-life.

The flash-mob event was an initiative under #BerokZindagi campaign which was recently launched in the city. The campaign aims to establish the fact that OAD and CRD is not a debilitating factor.

#BerokZindagi aims to encourage and educate asthmatics and simultaneously busting the misconception about the disease. It also strives to establish inhalers as the smartest choice to combat the Hlness.The awareness campaign was launch under the aegis of Cipla to manage and control the disease.

The #BerokZindagi flash-mob was later joined in by ace badminton star Parupalli Kashyap, who was present asthe Chief Guest for the campaign. Badminton star Parupalli Kashyap, was too diagnosed with asthma in 2004. However, this didn't came in his way of achieving many accolades for the country.

Amidst claps and cheers, Kashyap says, "I am leading a normal and a very active life. Despite asthma I succeeded at both international and national badminton circuits and won accolades for the country and myself. The disease never proved a hurdle for me because I put a lot of effort to overcome the problem using appropriate medication which is called inhalation therapy"

Kashayp was happy to see people engaging with the dance group in the mall. He feels that inhalation therapy is the best and smartest way to manage asttfma. They are not social stigma but healthier choice.

Commenting on the purpose of the campaign, Mr Nikhil Chopra,India Business Head at Ciplastated, "Our campaign #BerokZindagihas taken the onus to increase awareness and debunk the myths surrounding asthma and therapies. Around 60-70 percent of overall patient population is on sub-optimal oral medication while inhalation which is the safest and the most effective mode of treatment, languishes in usage. We aim to provide right treatment to millions of patients across the country.

The event witnessed great footfall today.A free lung check -up kiosk was set-up at the venue. The dancers performed on 'Breathless' song to boost the energy of the crowd and to encourage the patients. Kashyap also enthusiastically participated with the dance group.

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