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"LR 'n' Play" Launch by Play Go Solutions Private Limited

Hyderabad, June 15, 2018: Hyderabad's Startup M/s Play Go Solutions Private Limited launches Parents Children Collaborative Product "LR 'n' Play"

The unique digital parenting platform developed by Kiran and Shilpa Rao; the co founders of The start-up, Play Go Solutions Pvt. Ltd, and works on Parent Child Collaborationleading to academic success.

We have invested Rs 2crores on developing the platform. It is self funded as well as funded by friends and relatives, informed Kiran and Shilpa Rao.

The revenue model of the products as described by the founders is subscription based.

We aim to reach 1 million children and have a pan India presence by April 2019. We are also eyeing Ahmedabad, Pune, Bhubaneshwar, Bangalore, Chennai for our immediate expansion. We hope to reacha turnover of INR 30 crore in the current financial year.

We will also be pumping in more funds on the expansion to the new markets, they disclosed.

According to "Online Education in India: 2021", a study by KPMG in India and Google, India's online education market is set to grwo to US D 1.96 billion and around 9.6 million users by 2021 from US D 247 million and around 1.6 million users in 2016. Primary & Secondary supplemental education will be the largest category by 2021 at USD 773 million, growing at a CAGR of 60%. Reskilling and online certifications is the Iargest4 category today at US D 93 million. Test preparation will be the fastest growing category in 2021 growing at a CAGR of 64%.

India has a multi -layered formal education system with ~ 260 million studentsenrolled in more than 1.5 million schools

The platform addresses many concerns of parents and children such as How can I know which areas my child can improve in?; How to track my child's activities from anywhere?; How much screen time is OK for my child? How to control it?; Is there any single affordable online solution to improve my child's academic performance?

Further, it also guides parents on how social skills can be instilled in children Are social skills at a risk?; How can I instill values in my child?; What are the rules about using cell phones or

gadgets at home?; How do I motivate my child to study and for engaging in other extra activities?; How can I get information about what kind of APPS my child is using?

At the same it also addresses the children's concerns such as How do I assure my parents of my safety on Internet?; How can I get better marks at school?; How I can save time by not having to go to many places and learn at one place?; What if learning was like a game and I be rewarded for the same? And I Wish learning was more fun!

Disclosing this while addressing a press conference today, Co-Founders and Serial entrepreneurs Kiran and Shilpa formed LR 'n' Play makes learning interesting, rewarding the childrenanytime and anywhere. LR 'n' Play is a digital parenting App/ Platform. In an e-age parenting, today's parents are worried what their sons are downloading and daughters uploading. Parenting is difficult and kids know more than parents. This platform can help get that back in control. The product ensures safety of the child online, they will be motivated to study at their convenience and rewarded for better learning. Overall it makes learing a pleasurable activity.

Both Kiran and Shilpa came up with the idea in 2017 and founded the startup. Today it has 25resources working on the platformwith an seed investment of INR 2 crore

'Our idea and product addresses the real problems in relation to the internet which majority of the parents are facing currently. We started in 2017, this initiative was to bring 3-in-l solution to the parnts' concerns regarding excessive internet usage by children'informed Kiran Reddy, a third generation entrepreneur who returned to India after his stint in a management position in the USA to start the most desired project of his life. . The overuse of gadgets and gizmos by kids had always bogged him. He thus always wanted to do something in this area. Therefore he came up with a unique combination of 'ParentalControl + Learning + Rewards in the shape of Lr'n'Play' making it the first of its kind in India

Shilpa Rao, a parent/entrepreneur and Kiran share the same vision. She left banking job after six years' stint to .do something different and founded V-Pact, a job portal for gainful employment exclusively for women 'Internet is both a boon and a bane. It is all depends on how it is used', she says. 'Whether we like or not we have to live with it', says she.

'Guide your children to use the Internet and social media responsibly, keep them safe online and prepare them to thrive in the digital world of tomorrow . Apps are the front end to the digital future. Apps economy is emerging. With the arrival of the post-PC era, apps - not infrastructure - are taking the lead. We have chosen this areas very carefully as our project',informed both the founders of LR 'n'Play.

When we were seriously considering our ventures, we felt that there are Apps. Apps, Apps...they are everywhere. It is said 91% of adults have their mobile device within arms reach 24/7. Apps means having information at your finger tips. So why can't we develop a product on the basis of the power of Mobile. App economy is going to thrive in future. Today people are spending nearly 40 per cent of their internet time on mobile devices and it is going to go up, added Kiran and Shilpa Rao.

The world has changed with cell phones and computers, putting more demands on parenting. It has also becoming challenging to protect kids from unwanted exposure online.

Our children grow up surrounded by technology. Households are full of devices connected to the internet — some are shared, while others are personal. For our children, technology is a normal part of their everyday lives. They switch between devices, applications, and media throughout the day without even noticing. New apps and technology trends continuously influence their behavior and the ways in which they think. For them, there is no separation between "life" and "digital life". As parents, .we have the choice to either ignore this truth or embrace it.

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