Hyderabad, 19th December 2019: Building on its global proposition of making A Better World for Pets™, Mars Petcare today launched its premium pet nutrition brand, IAMS in India. The 73-year global brand present across markets like US, Latin America, Japan, IAMS has entered the Indian market with dog food. The brand was launched in Hyderabad by Ganesh Ramani, General Manager, Mars Pet Nutrition Indiaand Telegu actress and Founder & Chairperson of Blue Cross of Hyderabad, Amala Akkineni.
Known to deliver tailored nutrition to keep pets healthy and happy, IAMS offers pet parents a range of tailored nutritional solutions based on breed, size and the pet's age. The brand's focus is on category creation by educating pet parents about the benefits of pet food vis a vis home cooked food. Available at pet specialty channels in major cities, and e-commerce websitesacross India, IAMS will retail at a price range of Rs. 600 - Rs 4000 as per different dog sizes as well as pack sizes. The brand currently has four variants in the market - for puppies and adult dogs, across the small and medium breed and large breed.
Speaking on the launch, Ganesh Ramani, General Manager, Mars Pet Nutrition India said, "With an increasing awareness about pet health based on an understanding of nutrition, the Indian pet care market is witnessing a trend of premiumization and customization. IAMS has been a successful brand in Mars portfolio globally and our vision is to give pet parents in India nutritional solutions as per their pets' needs. Our aim is to be present in more than 30 cities that have the highest pet ownership in India by the end of2020"
Amala Akkineni said, "I'm thrilled to be a part of the launch of IAMS in Hyderabad today. Not only am I dog parent at home, but through my daily work at the Blue Cross of Hyderabad, I have realised the importance of finding the right nutrition for our pets. Nutrition is the topmost priority for me with my pets at home as well as for the team at Blue Cross. As a 73 year old global brand, IAMS comes with a very strong legacy of tailored nutrition for pets and I am glad to be a part of the launch of a brand that shares my priorities and pet needs."
IAMS product range has been developed by nutritionists and veterinarians and the brand aims to leverage its global supply chain capabilities to ensure a consistent availability of IAMS products in India. With the launch, Mars Petcare is strengthening itsportfolio of pet nutrition in India which includes leading brandssuch as Pedegreeand Whiskas.
About Mars Petcare:
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A Better World For Pets With 75 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets
