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Taneira & Pinkathon's First Saree Run in Hyderabad

Hyderabad, 12th January, 2020: Taneira and Pinkathon came together to host the third edition of Saree Run for the first time in Jalavihar, Hyderabad on 12th January 2020. After its successful run in Bangalore consecutively in 2018 and 2019, the Hyderabad edition witnessed more than 300 saree-clad women coming together in support of women's fitness. The run was heralded by the Ultraman - Milind Soman.

The event saw women across all ages, life stages and walks of life participating in high spirit and enthusiasm for a 3 kilometer run to show that nothing holds them back in their journey towards a better & fitter version of themselves. With the theme of #DontHoldBack, the Saree Run began with an energetic warm-up Zumba session, led by Zumba instructors. Taneira's team assisted the participants with a comfortable saree drape for the event allowing them to run carefree.

Speaking about the initiative, Ms. iaswanth Thomas, National Retail Head, Taneira said, "We are proud to present The Saree Run in association with Pinkathon for the first time in Hyderabad. We, at Taneira, celebrate women and inspire them to break through societal stereotypes. The inspiration behind Saree Run are the women who have the immense strength and innate confidence to perform multi-faceted roles in daily life & yet not hold back from being the best version of themselves. The women of Hyderabad participated in large numbers and we are overwhelmed to see the response."

The Pinkathon, India's biggest women's run, is an initiative of the United Sisters Foundation and organised by Maximus Mice and Media Solutions Pvt Ltd. It was created with the specific purpose of getting more and more women to adopt a fitter lifestyle and to highlight the need for increased awareness about Breast cancer and other health issues that put women's lives at risk.

Speaking at the event, Ultraman Milind Soman said, "Saree Run is all about encouraging women to practice staying fit while wearing whatever they are most comfortable in. The love and admiration for saree is undeniable for every Indian woman. Through initiatives like these, Pinkathon strives to build a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women."

The six yards of strength and versatility brought together hundreds of women who relate with the same sentiment, to mark a fitter tomorrow & celebrate their unique attitudes of strength. Inspiring many, some women participated in the run carrying their toddlers strapped to the chest. The run saw a healthy mix of girls and women from 4 years to 75+ years draped in vibrant promoting active lifestyle with age no bar. The winners - Fatima Cruz and Iti Sol of #DontHoldBack campaign on social media got a chance to attend meet & greet with Milind Soman post the run.

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