Hard Rock Cafe - October 28, 2010

Hyderabad, October 27, 2010: Harley-Davidson India will introduce its unique rock music property, Harley Rock Riders in Hyderabad on October 28, 2010 (Thursday). Bringing together motorcycling and music, Harley Rock Riders will present spectacular gigs by Split, one of the country’s most popular rock bands, and Native Tongue, an extremely promising city-based band at the Hard Rock Café in Banjara Hills. Honoring Harley-Davidson’s historic association with Rock & Roll and its legends, Harley Rock Riders, in its first year, will undertake a five-city tour accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed.

Speaking on the occasion, Mr. Sanjay Tripathi, Director – Marketing, Harley-Davidson India said, “The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Self-expression is what Harley is all about and that is what connects us with rock music. India has an increasingly growing rock music culture, and performing artists who possess immense talent and potential. Through Harley Rock Riders, our aim is to provide these rock bands the right platform to foster. This property truly embodies the spirit of Harley-Davidson and will mark the beginning of our association with Indian rock music in the years to come. Watch out for the Music, Motorcycles and Mayhem.”

This annual unique rock music property has been conceptualized by Harley-Davidson India and Rolling Stone India. Rolling Stone India will provide its expertise of talent sourcing and in the coming years assist Harley-Davidson India in managing and executing the exclusive property.

In sync with the freedom, passion and self-expression, that define Harley-Davidson; Split, a promising rock band was selected to kick-start the Harley Rock Riders tour from 9th September to 4th December. The three-month rock tour will touch upon the five cities that Harley-Davidson has already ridden into with its dealerships – New Delhi, Chandigarh, Mumbai, Hyderabad and Bangalore.

Thrilled on being selected one of the bands to perform at Harley Rock Riders, Hyderabad, Native Tongue said, “We are fortunate to be a part of the rock music revolution that Harley-Davidson is bringing to India through its annual rock music property, Harley Rock Riders. Performing at this landmark event is going to be an unmatched experience for us. Rest assured, it is going to be a spectacular night with music, motorcycles and mayhem!”