Nokia 3G Bus in Hyderabad

Hyderabad, April 13, 2011: Bringing a unique and exciting concept of 3G to the tech-savvy residents of Hyderabad, the 'Nokia 3G Bus' visited the city this week. The 'Nokia 3G Bus' is a unique national consumer campaign which allows the public to see, touch and feel the power of 3G. Over the next few weeks, the Nokia 3G bus will travel to various destinations across India and showcase Nokia's devices, applications and services based on 3G technology.

The 'Nokia 3G Bus' is Nokia's endeavour to educate and update the consumers on the latest 3G technologies. For the truly technoholic, the bus is a great place to experience the true power of 3G. The bus features three tech zones hosting three broad categories of Nokia 3G solutions for different needs and experiences. These include - Business Smart, Entertainment and Smartphones. Also showcased on the 'Nokia 3G Bus' are services like the Nokia Ovi Music, Ovi Maps (GPS Navigation), You Tube, Mobile Tv, Video Calling, Social Networking etc which consumers can experience on Nokia 3G devices on display at the bus. Consumers can also enjoy applications such as Qik and Joiku, which converts a mobile phone into a wi-fi hotspot.

The 'Nokia 3G Bus' also gives an opportunity to the consumers to win great prizes and meet well-known celebrities. Through the week, the 'Nokia 3G Bus' visited leading college campuses and youth hangouts in Hyderabad, immersing the young and tech savvy in the 3G experience and engaging them in exciting contests. 6 lucky consumers won the Nokia X3-02 'Touch & Type' mobile phone today and also got the chance to meet noted model & actor Lisa Haydon in the bus. Not just that, three lucky winners experienced the true power and excitement of 3G, when they got a chance to speak with Lisa Haydon through a video call from different locations in the city.
"It has been our endeavour to keep our consumers up-to-date on the latest technologies and services and therefore, the 'Nokia 3G Bus' is a great opportunity for Nokia to spread awareness about the latest in technology and services in the 3G space, especially among the younger tech-savvy generation," said V Ramnath, Director, Operator Channels for Nokia India. "We believe that with 3G services, we will see greater internet proliferation and usage as consumers will be able to access and share mobile broadband services much faster. This will lead to an upsurge in data consumption for consumers across segments; where consumers will look for applications and services that enhance their day-to-day life."

Nokia has a strong history of investing before time and evangelizing niche technologies. Over the past few years, Nokia has been working towards making our consumers ready for 3G, the next leap in mobile revolution. Nokia today is best positioned to address this market opportunity. Today, Nokia is the only company that provides a comprehensive suite of Services across music, messaging, commerce, life and business enhancing opportunities, in addition to a full-fledged applications store in Ovi. Nokia offers a range of over 20 3G devices across all form factors including touch and qwertv., ranging from Rs. 2400 to Rs. 35000.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com). including music, maps, apps, .ernail and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.