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Essential Looks Color Collection 1:2011 Launch

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Hyderabad, 24th May 2011: Schwarzkopf Professional, one of the leading players in the professional hairdressing business worldwide, unveiled the season's hair trends "Essential Looks Color Collection 1:2011".

In an exclusive workshop hosted at Dr. Ram Hair & Skin Academy, Hyderabad, Mr. Bony Sasidharan, ASK Key Accounts Manager, Technical from Schwarzkopf Professional today showcased a special insight into the world of Essential Looks to the hair dressing fraternity in Hyderabad. This year's collection focuses on color, commemorating Igora Royal's completion of 50 years of color excellence. Models presented the exciting international hair styles and colors for this year's Spring Summer collection.

Essential Looks is Schwarzkopf Professional's bi-annual event, wherein the latest hairstyle and color trends from the fashion capitals of the world are exhibited. Schwarzkopf Professional brings the latest trends from the catwalks across the world right to the salons through Essential Looks, translating catwalk couture into a commercial reality. The collection takes its inspiration from the world of haute couture and is inspired from the fashion weeks of London, Paris, Milan and New York. The hair care giant features distinctive hair styles biannually through its Essential Looks Collection across the world.

Highlights of the looks that were sported during this season were:
EDGE
As the name suggests, this style is especially created for women who live life to the maximum.

PURE
This style exudes elegance and is for someone whose life is well-crafted yet simple, feminine in both personality and style.

METROPOLITAN
The look that's specifically crafted for high achievers who know what they want and how to get to it

URBAN
This is for an urban professional with an eye for the creative and an acute sense of fashion.

Mr. Bony Sasidharan, ASK Key Accounts Manager, Technical from Schwarzkopf Professional, specializes in creative hair coloring, cutting & texturizing. Expert in the world of hair fashion and grooming with numerous awards to his credit, Bony believes in creating hairstyles which are attractive and showcase ones individual personality with great flair. He observed that "At Schwarzkopf Professional, this year we have presented an eclectic mix of styles, looks, haircuts and colors to inspire and motivate. We have imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable, & gorgeous hairstyles with beautiful colors".

Mr. K.A. Mr.Murali Sundar, General Manager - Schwarzkopf Professional, India, said, "Essential Looks boasts of a whole decade of stylish cuts and colors that have accurately captured the fashion moods and it has never strayed from its primary purpose of giving the clients usable and accessible interpretations from the catwalk. This Spring Summer Collection focuses on colors commemorating Igora Royal's completion of 50 years of color excellence. All this makes Schwarzkopf Professional a trendsetter in the Indian grooming scene."

About Schwarzkopf Professional
Schwarzkopf Professional is a part of the business unit cosmetics/toiletries of the Henkel group, Dusseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 120 countries. Well-known international brands of Schwarzkopf Professional include Igora Royal & Igora Vibrance (colour), BC Bonacure and SEAH Hairspa (care), OSiS (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural styling (form).

Contact information
Schwarzkopf Professional Gaurav Banerjee 08754463429 [email protected]
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