92.7 Big FM Launches Big Charminar

Hyderabad 25th July, 2011: Think of Hyderabad ... thinks of Charminar. Likewise think of music, think of BIG CHARMINAR. 92.7 BIG FM, Hyderabad’s leading FM station and the only station that plays maximum music, today launched its four back-to-beck songs property aptly named as 'BIG Charminar', each minar symbolizing one song. Renowned actor and comedian Sunil with four popular singers from Tollywood Bhargavi Pillai, Sai Shivani, Nihal and Venu launched BIG Charminar by releasing hundreds of balloons tagged with the iconic charminar's cut-out. To mark the occasion, all four singers went LIVE on-air unplugged singing four songs back-to-back.

While the 'BIG Charminar' will be played throughout the day, a build-up contest 'Charminar 10 Bangaru Varsham' is planned around RJ Shekar and Ravi's show at 7-11 AM and 6-9 PM. Listeners will be given a clue about each minar (song), for the right guess, winners will get 1 gm gold for each minar (song) during these shows. Launching the 10 days contest, RJ Shekar played 'BIG Charminar' with actor Sunil and four singers, wherein four of them gave clues to sunil to guess the songs and finally the songs were played back to-beck thus marking the launch of the property and the buildup contest.

Commenting on the launch, actor Sunil said "Charminar is a monument and the name that every Hyderabadi identifies with. Likewise BIG CHARMINAR is a Hyderabadi name for the promise of maximum music and maximum Tollywood that every Hyderabadi can identify with. So the concept brings what the listeners love. Hyderabadis' can experience this beautiful musical treat only on BIG FM not once but twice every hour, throughout the day - music uninterrupted and unparalleled.... just the way they love".
About Reliance Broadcast Network Ltd. Reliance Broadcast Network Limited is a multi¬media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over 3.57 crores Indians each week. BIG CBS - A joint venture with CBS Studios Internetionel, USA's No. 1 TV' broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC - marks the Company's entry into the regional entertainment space. The Channel is positioned as India's only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG LIVE - This division develops, executes and markets Intellectual Properties, integrated across RBNL's media platforms. BIG STREET - In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS - This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com

Media contact: Totem PR- Mr. Srinivasulu- 98480-42170, Nitin, BIG FM- 8008752121