'Ramky BIG Green Ganesha' Paper collection drive flags off

Hyderabad, 19th August 2011: 92.7 BIG FM, Hyderabad's leading FM station steps forward once again for the fourth year to promote the endeavor of creating a cleaner and greener environment by presenting the 'Ramky BIG GREEN GANESHA'in association with Ramky and Eversure RO Water Purifier. The Ramky BIG Green Ganesha is made of paper mache and its one-of-its-kind eco-friendly ganesha in Hyderabad. To mark the paper collection drive, renowned actor Sumanth, Hon'ble GHMC Mayor Banda Karthika Reddy and Mr. Raman Nanda, Managing Director- Ramky Enviro Engineers Ltd. donated thefirst set of newspapers today at the press club. 92.7 BIG FM first launched this concept in 2008. Since then, the campaign has grown from strength to strength each year.

Lead by 92.7 BIG FM on radio, the property has a strong on-ground paper collection drive in residential colonies and corporates, installation of paper mache ganesha idols in malls and pandals. The tons of newspapers collected from the local populace will be supplied to Mr. Kantha Reddy, the designer who also works as professor at JNTU and has been making the ganesha third year in the row. To ensure maximum reach and awareness 92.7 BIG FM is also creating a Face Book Application for the people who cannot personally participate in the drive. They can accordingly visit the FB page and LIKE the application. For every 100 LIKES, 92.7 BIG FM will donate 10kg of newspapers thus ensuring that even indirectly people can contribute to this initiative.

The 'Ramky BIG Green Ganesha' will be installed at Prasads Imax on 1st September, 2011 on the day of Ganesha Chaturthi. Done across 14 Cities, where Ganesha festival is celebrated, namely Mumbai, Surat, Baroda, Rajkot, Indore, Bhopal, Gwalior, Sholapur, Goa, Bangalore, Hyderabad, Vizag, Chennai and Mysore, the Ramky BIG Green Ganesha Enviro Engineers Ltd is arguably the biggest initiative of this nature. As a socially responsible organization 92.7 BIG FM continuously introduces such environmental friendly initiatives in association with its. partners who shares the same commitment on saving the environment.

Commenting on the launch, Mr. Raman Nanda, Mr Goutham Reddy ,Managing Director - Ramky Envlro Engineers Ltd said "This is the fourth consecutive year for Green Ganesha and last year's Ramky Big Green Ganesha received lot of accolades at the national level beside giving us another opportunity to bring together regulators, our customer and other stake-holders together. India's largest Environment company, RAMKY this year too will be celebrating this with a message to save the environment. And we are proud to be associated with Big FM in carrying out a nationwide campaign-of Green Ganesha, covering 14 cities with on ground activities and other 7 cities on Air".

Commenting on BIG's campaign 92.7 BIG FM's RJ Shekar, said, "This is the 4th Year of BIG Green Ganesha. It brings us great pleasure to celebrate the festival of Ganpati in an eco-friendly way that will contribute to a cleaner and greener environment. Through this offering; we want to connect with the entire city and bring them together to make a difference through a simple act of paper contribution ... “