Volano Entertainment (Devils Circuit) Event - Press Meet with Ram Charan, Anindith Reddy and Adnan Adeeb
Volano Entertainment Private Limited has secured an undisclosed amount in Capital for its latest financing round, in order to continue meteoric growth and dominance as an amateur sports management firm. This latest round, representing a new trend that focuses on amateur rather than professional sport, is a co-investment led by Lifetime Wellness RX International Limited (the wellness arm of the Apollo Hospitals Group), with participation Adventure Trails India Private Limited. In addition, Mr. Ram Charan Tej Konidala (Actor & s/o MP, Shri. Chiranjeevi) and a prominent personality of the Telugu Cinema, has come on board as the brand ambassador for the sporting properties owned by Volano.
Since its inception about 2 years ago, Volano has pioneered the category of organized amateur sports management. Today, Volano has more than 100,000 targeted sports enthusiasts from the corporate and the expat world as part of their community and is home to India's first and biggest Obstacle running series- The Devils Circuit.
Volano's dramatic growth has been driven by increased demand among working professionals for newer sporting formats and more engagement and networking opportunities at the sports arena.
"Volano's goal is to establish itself as the premier and biggest Amateur sports company in the country. Our goal is to attract the working folks back on to the sports field and create our flagship brand -The Devils Circuit into the most popular running series in India. We shall be using this capital to grow our team, amplify our brand message and take our obstacle running series to an increasing number of cities"- says Zeba Zaidi, CEO, Volano. "In addition, in April 2015 we are launching India's first TV Show based Corporate Obstacle Challenge (to be broadcast on NDTV) that shall pit 250 of the best corporate teams against each other. With Maruti Swift as our title sponsors, the winning team of 3 gets to take away a Swift car each. Our endeavor is to create a fantastic mix of Wellness, Sport and Entertainment in every property we create."
"With the fan following and credibility that Ram Charan, our new young Brand Ambassador, a superstar in his own right brings with him, we have no doubt that we now have a winning team that will succeed in creating a fantastic brand out of The Devils Circuit." Says Adnan Adeeb, Managing Director, Volano. "We have very aggressive growth plans that will see us play host to 100k participants a year within the next 24 months and grow our community to over 5 million. With this investment, we now have the fuel to put our plan into action."
With this bridge round successfully closed, the promoters are confident of looking at a Series A towards the end of the year. This sentiment is also echoed by Mrs. Upasana Kamineni, MD Lifetime Wellness RX International Limited and chief editor of B Positive magazine."There is a very obvious and apparent synergy between Apollo and Volano. We are the largest Occupation Health Center Service provider in South East Asia with a foot in over 220 corporate companies. We know what corporates want and have no doubt that our offering will lead to the growth story that will continue to accelerate exponentially."
Speaking on the occasion, Mr. Ram Charan Tej Konidala also lent the promoters his full support and confidence. "It is inspiring to see businesses that create their own market and it is great to be a part of such a venture. I have always been a sports enthusiast and am glad to be associated with this venture as their Brand Ambassador"