7UP Star With Allu-Season 2
7UP selects 7 dancers to Star with Allu Arjun in a music video
* 7 extraordinary dancers get a chance to feature in a music video with Allu Arjun
* Receives overwhelming response from across AP & Karnataka
Andhra Pradesh, November 23, 2011: It is a dream come true for the seven dance enthusiasts who won the '7UP Star with Allu-Season 2' at the grand finale in Hyderabad today. 7UP Star with Allu is a popular dance-based consumer engagement program initiated by 7UP, the refreshing clear drink with 100% natural lemon and lime flavour from PepsiCo.
The exciting journey of "7UP Star with Allu - Season 2" began with auditions across eight cities in Andhra Pradesh and Bengaluru in~ Karnataka. The seven winners have been selected by Allu Arjun himself seeing their performance, flair, as well as the fervor.
Ruchira Jaitly, Executive Vice President, Marketing (Beverages) - Flavors, PepsiCo India said, We are happy that the program has managed to consistently pull a diversity of local talent from across the region and support them in what they love doing most; dance. Many congratulations to the winners of 7UP Star with Allu Season-2 on their stunning performance and hard work. We are delighted with the overwhelming response received and thank all the participants as well as fans who have made this programme a huge success."
Allu Arjun, the reigning superstar of Telugu Cinema and 7UP Brand Ambassador said, "I am proud to associate with 7UP for bringing together dance enthusiasts from across regions on this larger than life platform. The winners this year have again proved that conviction and hard work are sure elements for success. Season 2 has truly been a thrilling and rewarding journey in our attempt to dig into some extraordinary dance talent in the country."
7UP, the refreshing clear drink with 100% natural lemon and lime flavour was launched in India in 1990. For the last 3 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo lndia has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India's extensive portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve 'Positive Water Balance' in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touche Tohmatsu India Pvt. Ltd.