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Hyundai organizes 'Miles & Smiles Rally 2011' in Hyderabad

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The excitement never stops at Hyundai Motor India Limited (HMll), as was evident at the 'Miles & Smiles Rally 2011' organized by HMll for the award winning EON in Hyderabad today. The rally was flagged off by Dr. Jayasudha, Actress and MLA. Covering a total distance of approximately 100 kms, the rally was flagged off from Hotel Taj Banjara, Banjara Hills and culminated at the same point.
Sponsored by the Indian Oil and HOEC Bardahl, the rally saw an overwhelming response with as many as 80 Hyundai EON -customers and their families participating with enthusiasm.

The 'Miles & Smiles Rally' is organized by HMll to help its customers in different cities acquaint themselves better with their cars - learn the techniques of fuel efficient driving, calculate the mileage per liter and also win exciting prizes in the process. The rally is a special initiative of HMll to create awareness about the judicious use of scarce fossil fuels and considering increasing price of fuel, this activity will promote fuel efficient driving habits among Hyundai customers in Hyderabad.

Speaking on the occasion, Arvind Saxena, Director, Marketing & Sales, HMIL, said, "The
Miles and Smiles rally is an effort to educate our customers about the growing significance of fuel-efficient driving, while having a great time with their families. This is for the first time we have organised Miles & Smiles for our newly launched Hyundai EON. Hyundai EON is a car powered with mileage friendly frugal engine and coupled with inbuilt functions for eco-efficient driving."

The rally began with an interesting presentation on the techniques of fuel efficient driving after which the participants tanked up at a nearby IOCL filling station; the tanks were sealed after the fuelling and no one was allowed to refuel during the rally. The odometer readings were noted by the organizers and the trip meter was made 'zero'.

After the flag off, the participants drove on the pre-determined route which took them towards Tadbund and then taking a U-turn from Dabilpur.

At the end of the rally the cars were re-filled and the amount of fuel consumed was measured again and the participant who had used the minimum amount of fuel was declared the winner.

Prizes included a cash award of Rs 15,000 for the winner, Rs 10,000 and Rs 6,000 for the first and second runners up respectively in each category of cars along with three consolation place of Rs.3000/- each.
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