Yogurt Bay Hyderabad Launch
The 'Yogurtbay' yaps on their cups, is just one of the elements that define the personality of the brand. Young, fresh and quirky, the smiley face that forms the core of their logo, perfectly encapsulates how they want their customers to leave the store. The brand name is a combination of their focal product 'frozen yogurt.' After a very successful stint in the Commercial Capital of the country - Mumbai, the brand's here to enthrall our very own city ofNawabs. '
This new and unchartered territory gave them the opportunity to stretch their imaginations to the furthest. The aim of the brand is to be as creative as possible and keeping this in mind they have decided to change the entire paradigm of a frozen yogurt cafe. Through their signature creations they have turned age-old boring recipes on their head. The 'bonaffee de leche' and 'dark forest' are just two examples of signature products keeping their hero, non¬fat frozen yogurt, at the centre of the equation. This is how Shankar R. Ahuja, Partner, puts it, "Yogurtbay is more than just a mix and mash that most frozen yogurt cafes offer. They've gone above and beyond to create their own recipes, which they're confident, will keep the Indian consumers coming back for more".
Socially and economically, all factors point to the inevitable, "We are moving towards a healthier lifestyle," says Yatin Lanka, Partner. As a brand their mission is to break the consumer mindset that, all healthy products don't taste the same as their fat laden counterparts. Their menu, which consists of 5 regular flavors and a daily rotating 6th, 'Yogurt of the Day'"' (exotic flavors such as 'Dolce de Leche', Tiramisu, Mojito Mint with pineapple slices and mint leaves, Apple Pie and Cookies and Cream) lets the customer know that there's always something new to try at the store. The differentiators are not only limited to the flavors of non-fat frozen yogurt but also their innovative toppings. Vegan Marshmallows, Hazelnut fudge, organic rose petals and fruit poppers made from Molecular Gastronomy to name a few.
"In today's day and age what defines customer loyalty? It's the experience and how I, as the consumer, can relate to the brand. Different demographic groups have different factors that draw them back into the store. We are trying to meet the needs of the entire spectrum of the market. Constantly introducing something new is one thing but being consistent is equally important. It's the small details that matter today, whether it is their in-store channel, artwork, and ambience or new to the world toppings and signature creations they all collectively create value to the customer. This is the focus of our business" says Yatin Lanka.