The Kingfisher Livewire Party at Rain Lounge

Hyderabad, May 14, 2012: Kingfisher Premium beer gave a chance to the cricket crazy nation to come closer to their favorite cricket teams. Popular cricketers from Deccan Chargers and Rajasthan Royals were seen rocking the crowd in these two cities @ the Kingfisher Premium Livewire on May 14, 2012.

The squad from Deccan Chargers and Rajasthan Royals turned DJs for a night and took to the console at Rain Lounge in Hyderabad and ORCA – The Lounge in Jaipur respectively. The crowd went wild as the cricketers tried their hand at mixing popular tracks and were seen grooving to the tunes of their favourite cricket stars as they caught their icons in an all new avatar, off the field.

Interestingly, fans in Hyderabad and Jaipur enjoyed both the parties through a live video link of both venues giving them the most unbelievable experience of their lives.

Commenting on the initiative, Gurpreet Singh, General Manager Marketing, United Breweries Limited, said, “Through fun events like the Kingfisher Livewire, we hope to give Kingfisher patrons and cricket fans a unique experience, introduce them to the lighter side of the game and bring them closer to their cricket icons. We had hoped to give the fans an experience money can’t buy and looking at their response we are delighted that we were able to do this.”

The Deccan Chargers team members said, “It is amazing to interact with fans through such exclusive platforms. Kingfisher has truly lived up to its promise of being The King of Good Times and spreading cheer among all.”

The Rajasthan Royals team said, “Kingfisher has given us a unique way to unleash our passion for music, with our fans, in a whole new environment.”

Kingfisher Livewire party took place earlier in Delhi and Bangalore. Kingfisher is the ‘Good Times’ partner for six teams - Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Hyderabad Deccan Chargers, Rajasthan Royals and Kings XI Punjab.