Shruti Haasan launches GAS Jeans Showroom

Hyderabad, 19th May 2012 - The 2200 sq. feet store housing Spring Summer 2012 Collection is located on Road No. 36, Jubilee Hills, Hyderabad - 33. The new opening joins up with Delhi, Mumbai, Pune, Ludhiana and Ahmedabad's stores, 17 corners and 3 shop-in-shop distributed in the most important shopping districts of the Country, it witnesses the strategic importance that the Indian market has for the brand.

The company chose Hyderabad as it combines the style and culture from both northern and southern India. With a metropolitan approach, Hyderabad also combines traditional culture with modern thinking and is a home to the fashion industry. With royalty running in their veins, Hyderabad has people who are willing to splurge on style.

Mr. Claudio Grotto, Founder and Chairman of GAS, said "GAS is excited about the Launch of our new store in Hyderabad, which is one of the most upcoming and strategic markets in India. We love the dynamic fashion sense of the Indian consumer who has a typical 'east meets west' outlook, creating a distinct blend of street styles and high fashion, while still maintaining an inherently individualistic streak. Keeping the originality of GAS, a premium lifestyle brand that offers essential, stylish and sensual fashion, we are happy to continue our expansion plans in India."

Sensational Actress and Singer, Shruti Hassan stated "I'm delighted to be associated with GAS and very happy to be a part of their store Launch in Hyderabad. I love GAS; it's fresh, its classy and it defines simplicity in a stylish and contemporary way. I definitely identify myself with this brand."

The design of the new store is based on the "ESSENSUAL" concept, the perfect mix of 'essential' and 'sensual'. This term sums up the brand philosophy evolution, adding passion, warmth and an international flavor to the original GAS values: positivity, freshness and authenticity. The concept is based on maximizing the uniqueness and spirit of the space itself and Is aimed at creating synergy with the brand through the use of its distinctive elements like the denim container, an attractive and practical decor element designed to display GAS' core business in the most aesthetic way.

GAS will open more stores by the end of this year in Chennai, Chandigarh, Amritsar and two more stores in Mumbai. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata, Pune and Chennai and Kapsons in Delhi, Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.

The new store will be launched along with the GAS Spring-Summer 2012 Collection, which is the perfect combination of Italian taste and quality and international, contemporary trends. The collection is also representative of its remarkable expertise on denim: GAS' soul and DNA, the element that the collections revolve around. GAS offers a wide range of denim styles and washes for SS '12 that go from skinny - like GAS' second skin effect bestseller, the Sumatra jegging - to carrot models and from raw to bleached tones together with a very summery novelty - a sea-effect wash with very evident highlights that recall the reflections of sun on water.