Nokia Launches New Range of Asha Touch Devices
Nokia launches new range of Asha Touch devices; Accelerates consumer journey to mobile internet
*Launches Nokia Asha 305 and Nokia Asha 311 with Touch screen, delivering an aspirations! ‘Smartphone’ experience at new price points
•Supported by Nokia Browser 2.0, the phones will offer a newer, faster, smarter internet experience - 3x faster, 85% cheaper
® Ties up with EA Sports to offer 40 free games to download and keep forever.
Hyderabad, August 10, 2012: Nokia India today announced the launch of its two unique and inspiring products to its already popular Nokia Asha family - Nokia Asha 305 and Nokia Asha 311 - keeping in sync with its strategy of connecting the next billion to the internet. The Asha family of phones with the cloud accelerated Nokia Browser are optimized for faster and cheaper browsing experience, apps, games and social networking offering smartphone experience to consumers at newer price points.
The touch phones come with a unique and visually appealing User interface (LJI), that Is intuitive and easy to navigate, and will offer free download of 40 EA games including some of the best known titles. Nokia Asha 305, priced at Rs. 5029/- is already available in the market and Nokia Asha 311, priced at Rs. 7139/- will be available starting August 12 across the country.
Launching the latest Asha Touch range, Mr. T S Sridhar, Regional GeneraS Manager, Nokia Sndia, said, “The Nokia Asha family has received tremendous consumer response. With a variety of form factors across price points and innovations such as Nokia Browser; Nokia Maps and DRM free Nokia Music, Nokia Asha family has triggered data consumption habits in first time data users. With the launch of Nokia Asha Touch range, we are strengthening our range of ‘mobile internet’ devices that offer these exciting experiences to the young urban consumers. We are glad to associate with Sekhar Kammula’s ‘Life is beautiful’ as it’s a youth centric film and the Nokia Asha 305 and Nokia Asha 311 is targeted to the GeNext”.
The latest Nokia Asha devices were launched by the star cast of upcoming movie, 'Life is Beautiful’ in Hyderabad. The debut actors - Rashmi Shastry, Abhijeet Duddala and Sudhakar unveiled the unique touch phones with director and producer, Sekhar Kammula.
Nokia’s association with Life Is Beautiful will be extended to various other platforms such as college activation, store visits, in cinema advertising, digital marketing - prior and after the release of the film.
The beautifully crafted Nokia Asha 311 is a fast and fluid 3.5G capacitive touch screen device, powered by a 1GHz processor to provide a great internet experience. The bright and edgy Nokia Asha 305 is a fun and affordable phone, featuring the exclusive Easy Swap dual SIM.
The Asha touch devices are supported by Nokia Browser 2.0 that will offer consumers faster and cheaper internet access as it compresses the data consumption by 85% using cloud acceleration technology. The browser helps web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download. Consumers can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks. Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
Apart from providing a great social online experience, the Nokia Asha 305 and Asha 311 have been created with entertainment in mind. Ail users will receive an exclusive gift of 40 EA games to download for free (data charges will apply) and keep forever, These games range across action, arcade and sports, and include titles such as Tetris, Bejeweled, Need for Speed: The Run and Fifa 2012. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touch screen and 1GHz processor.
The Nokia Asha 305 is a fun and entertaining Easy Swap dual SIM phone, helping users make the most of their phone while retaining control of their costs. The device features a bright and colorful 3” WQVGA resistive touch screen along with Bluetooth and Dual Band connectivity. Forty EA games are available for download with every Asha 305 device as well as a 2MP camera, Nokia Maps and the revolutionary Nokia Browser which helps significantly lower data costs. The Asha 305 will be available in Dark Grey and Red and will soon add a mid blue and a silver white variant, The Nokia Asha 311 is a colourful, compact touch screen device that comes with all the features one would expect for a fun and easy mobile experience. !t boasts a bright and colourful, scratch resistant capacitive glass screen with polarization filters ensuring users get the best experience from the unique and visually entertaining user interface. The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre¬bundled version of Angry Birds. The device will launch in Rose Red and Dark Grey and Sand White.
The pre-loaded sociai client makes accessing Facebook, Twitter and many other global social networks simple while Nokia Browser makes using mobile internet fast and affordable. It also includes the most popular messaging services.