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'I AM SHE' 2012: Sushmita Sen Unveils Final 20 Contestants

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'I AM She' announces the 20 shortlisted contestants to represent India at the Miss Universe Pageant

Hyderabad, September 15, 2012: 'I AM She', national pageant for Ms. Universe announces the Top 20 finalists who have qualified to compete at this years 'I AM She 2012' which is hosted at Leonia Holistic Destinations in Hyderabad. The top 3 contestants amongst these 20 finalists will represent India at Miss Universe 2012, Miss Globe International 2013 and Miss Asia Pacific World 2013. These 20 finalists were selected by a panel of industry experts like Joy Dutta (Fashion Photographer), Diya Mirza (Miss Asia Pacific 2000, a very successful actor and Producer), Sushmita Sen (Miss Universe 1994 and the Founder of I AM She) and Himangini Singh Yadu (Miss Asia Pacific World 2012) after two rounds of eliminations.

This coveted platform has built a repute of bringing forward the best and most promising faces of elegance & intelligence over the last 3 years. The recently crowned Parul Duggal (first runner-up at Miss Globe International 2011) and Tanvi Singla (3rd runner-up at Miss Asia Pacific) were discovered at 'I AM She'. This platform continues its endeavor to be the launch pad of the finest faces and talent. Few faces from this platform have become some of the most sought after faces in the industry while others have diversified in the business. 'I AM She' is determined to continue the effort of putting together the best talent and truly beautiful face to showcase outstanding beauty season on season.

Commenting on the finalists, Sushmita Sen, Founder of 'I AM She' says "We are truly excited about 'I AM She 2012' is a fertile program to develop new and aspiring models in India and provide the best opportunity to succeed. We welcome each of the twenty new faces to I AM She. They each have met the selection criteria and are sure to be faces to watch out for in the coming seasons. Post Himangini Singh Yadu winning Miss Asia Pacific World 2012, we have witnessed a phenomenal growth in interest and participation at 'I Am She' this year. It is a great honor to be a hosting this pageant in Hyderabad this year. At Leonia Holistic Destination, we have found perfect partners where everything that we wanted to host the pageant were met under one roof."
The contestants qualified criteria matching the international standards and are groomed by industry experts and Bollywood celebrities: Sushmita Sen (former Miss Universe title winner 1994, actress), Arjun Rampal (Model and Actor), Pooja Makhija (Dietician and Nutritionist), Nupur Shikhare and Israar Khan (Fitness experts), Dr Trasi (Skin Specialist), Dr Nirmala Shetty (Hair specialist), Lubna Adams (Choreographer), Sandeep Soparkar and Jesse Randhawa (Dance experts) and Ms Sushmita Sen (mentor). This season witnessed a phenomenal 345 applications of which only 50 made it to the audition stage and the Top 20 have now made it to the finals.

Speaking on the occasion, Mr. Prawesh Kumar Das, General Manager, Leonia Holistic Destination, said, "We take great pride in being partners with 'I AM She 2012' which is also working towards the objective of putting India on the world map. At Leonia Holistic Destinations, we have tried to meet all the requirements that are required for a pageant of this magnitude to be hosted within one premise. We have everything from a wellness center, to a world class gym, a swimming pool and the balanced diet that our chef has specially prepared to meet expectations. We are looking forward to a long term association with I AM She in the years ahead."

Key partner for the event:
• RPH is the official event manager for I AM SHE-2012 finals in Hyderabad this year. RPH will soon announce the first ever female beauty pageant exclusively for South Indian tv throughout the four south states. The winner will have a direct entry to I AM SHE 2013 finals which to take the contestant many steps closer to the miss universe dream

Tantra Entertainment Pvt. Ltd:
Tantra Entertainment Pvt. Ltd. (TEPL) registered under Indian companies act in Nov 2005, Is the Indian Franchise Owner for holding the preliminary to Miss Universe 2012, Miss Globe International 2013 and Miss Asia Pacific World 2013 and hence is the entrusted organisation to hold the national pageant to select their 3 top winners to represent India on the above International Platforms. Primarily into feature film production and distribution TEPL has ventured into the pageant industry with these franchises and has called its National Pageant "I AM She". Miss Sushmita Sen is the founder of I AM She. The scope of this event encompasses the nationwide application calling, short listing 20 most deserving women, grooming them over 10 to 15 days of controlled stay and then holding the finale to select and announce the winners, i.e. Miss Universe India 2012, Miss Globe International India 2013, and Miss Asia Pacific World India 2013. For further information please log onto www.iam-she.com

Leonia Holistic Destination:
Leonia Holistic Destination located in Hyderabad is a unique property that offers a perfect amalgamation of leisure, business, wellness and recreation. Leonia has 4 luxurious hotels, 10 restaurants, night clubs, theatres, water park, indoor & outdoor sports arenas, convention facilities to accommodate over 7500 delegates at a time. It also houses Leo Juventa - an integrated medical and wellness facility providing wholesome experiences for rejuvenation of body, mind and soul.

For further information and booking please log onto www.leonia.in
For press queries, please contact Master Minds PR on 093460 76750

For further information, please contact:
Shibani Minocha,White Marque Solutions, M: 09820398846, E: [email protected]
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