Kingfisher Premium: The Great Indian Octoberfest 2012 - Hyderabad Edition Announcement

Kingfisher Premium: The Great Indian Octoberfest 2012 - Hyderabad Edition

- An extravagant weekend of live music, great food, non-stop fun and unlimited Good Times

Hyderabad, October 03, 2012: Kingfisher Premium today announced the launch of the 1st edition of the Hyderabad chapter of ‘The Great Indian Octoberfest’. Scheduled to take place between October 05 to 07 (Friday – Sunday),at N-Convention, the fest promises to be a destination of its kind with Live music, great food, non-stop fun and unlimited Good Times.

Adding to the excitement and the already euphoric atmosphere was the presence of Tollywood’s Greek God ‘Nagarjuna’ at the launch. A live performance byHyderabad’s very own Rock and Roll band –‘Old Monk’ left the audience enthralled and gave people of Hyderabad a sneak peek into what’s in store during the three day fest.

Present on the occasion, Mr. Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited, said, “Kingfisher Premium - The Great Indian Octoberfest has so far been one of the most anticipated annual events, with thousands of people enjoying a weekend of music, food, games along with their favourite beer - Kingfisher. We hope to replicate the same success here in Hyderabad as well. Kingfisher Premium - The Great Indian Octoberfest is a wholesome family entertainer which brings together a host of things and appeals to people from all walks of life. We hope the people here will embrace the festival as their very own and make it a rocking success”.

Tollywood’s Greek God,Nagarjuna, added, “Kingfisher TGIOF is irrefutably India’s biggest music and beer festival with performances by bands and artists from an array of genres across the globe. It is not restricted to the youth but is a family destination with features such as flea markets, engaging games, food stalls and more. It is very exciting to know that a similar format is being introduced in Hyderabad by Kingfisher, and I am confident that it will be a great success. It gives me immense pleasure to be associated with it and I look forward to the weekend frenzy.”

Inspired by the Munich's big annual beer shindig, Kingfisher Premium introduced The Great Indian Octoberfest in Bangalore in 2005. As a prelude to the Bangalore edition, the Hyderabad event also promises to be a weekend destination where families can unwind and bond over great music (over 30 Live performances), flea markets, innovative and fun beer games and an exhaustive selection of food stalls accompanied by the never-dry taps of Kingfisher beer.

Artist Line Up:

Artists performing

5th October
Bands like Indian Ocean, Shair& Funk, Pandora`s Box and One Nite Stand

6th October
DJ Yves V (Resident DJ of Tomorowland), DJ Chico And bands like Hari and Sukhmani, Ek, Afflatus, Lagori and Old Monk

7th October
Raghu Dixit, Lost Stories, Popan& East India Co., Agam, Alter egos, Live Banned and DJ Piyush


About Kingfisher Premium:

Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.

Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher Octoberfest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially being the Good Times Partner of 6 Teams – Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils, King XII Punjab.

Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a “Good Times Partner” to the FDCI sponsored Wills India Fashion Week in Delhi, the Lakme Fashion Week in Mumbai and the Punjab International Fashion Week. It is also co-hosts the Chennai International Fashion Week and the Coimbatore Fashion Weekend.

In music, Kingfisher owns the coveted “The Great Indian Octoberfest” which attracted footfalls in excess of 65000 in 2010 and the popular Kingfisher Voice of Goa.

For more information contact: 9848042170