MakeMyTrip to sponsor Hyderabad IPL team

MakeMvTrip Extends Brand Promise to 'Hotels Unlimited' Unveils the 'Official jersey' of Sunrisers Hyderabad & launches a new campaign with the Team's players

Hyderabad, April 1, 2013: MakeMyTrip, India's leading Travel Company announced its focus on the Hotels business by extending its Brand Promise to 'Hotels Unlimited'. The Company also released the 'Official jersey' of the Sunrisers Hyderabad IPL team at an event attended by Sunrisers players Kumara Sangakkara, Ishant Sharma and Parthiv Patel. MakeMyTrip has recently become the Principal Sponsor of the team.

Speaking on this occasion, Mr. Deep Kalra, CEO & Founder, MakeMyTrip.com said, "We wish Sunrisers Hyderabad the very best before the start of the 2013 /PL season and look forward to their performance. MakeMyTrip is also launching a new campaign to coincide with the excitement of the /PL. As a Company, we endeavour to make all aspects of Travel easy and fun. Accommodation is one of the biggest concern-area for any traveller. Today we ore proud to extend our Brand-promise to "Hotels Unlimited" by offering the widest range of Hotels with the Best deals in India."

At this event, MakeMyTrip shared details on a new marketing campaign targeted at growing its Hotels business. The new campaign will extend the brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand's strength and value-proposition of 'widest range of Hotels with Best deals'. The Television commercial for this campaign will feature the team's players including Shikhar Dhawan, Cameron White and Ishant Sharma. Keeping with the witty, humorous and quirky tone of previous brand campaigns, the new commercial will demonstrate the positive effect of a good Hotel experience.

Mr. KaIra further elaborated, "Our twin offerings of Money-Back Guarantee and Last-Minute Online Hotel deals are targeted at building greater customer-confidence in booking hotels online, Last-Minute Hotel Deals service offers deep discounts for same-day Hotel bookings. These are accessible both on the website as well as mobile devices."

Last-Minute Hotel Deals are a boon for last-Minute and spontaneous travel plans. MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under Last-minute deals. Customers will receive discounts of at least 30% on these deals. Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the Ma keMyTrip website, making it very easy for customers to find such deals. Travellers on the move can also access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.

About MakeMyTrip India:
MakeMyTrip was launched in India in September 2005 as the first comprehensive online travel site with real time booking for flights, hotels, holidays and cars. The site offers innovative products and services and attracts over 4.5 Million unique visits every month. MakeMyTrip has also established an offline presence through 60 stores across India. The Company has received numerous accolades for providing best-in-class services to travellers. It has also been ranked among the Five Best Employers in India for three years in a row (2010-2012). MakeMyTrip Group achieved sales of INR 4800 crores in the financial year ending March 2012.