Amala Akkineni launches India's first nutrient water — Tata Water Plus

NourishCo launches India's first nutrient water — Tata Water Plus in Andhra Pradesh
Enriched with the goodness of Copper & Zinc, it's more than just water!

Hyderabad, April 9th, 2013: NourishCo, the 50:50 JV between Tata Global Beverages and PepsiCo India announced the launch of India's first nutrient water— Tata Water Plus in the state of Andhra Pradesh. The first of its kind packaged drinking water contains nutrients like Copper and Zinc that are known to help support body functions and strengthen the immune system, respectively. Present at the conference to launch 'Pyaas Bhujao Health Se', the new campaign for Andhra Pradesh, were Indian actress Amala Akkineni and Pratik Pota, MD & CEO, NourishCo Beverages Limited.

Available in a 1 litre bottle at Rs.20 and a 200m1 pouch at Rs. 2, Tata Water Plus gives a chance to consumers to treat thirst as an opportunity to enhance health. It looks and tastes like normal water but has the added goodness of Copper and Zinc in a form that can be easily absorbed by the body. Developed by Tata Global Beverages Limited, in collaboration with international scientists and Indian nutrition experts, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian.

Pratik Pota, Chief Executive Officer and MD, NourishCo Beverages Limited said, "Tata Water Plus is more than just drinking water. With the goodness of Copper and Zinc, it contains health benefits that no other packaged drinking water offers in the country. It is not just a game changing product but a commitment from two trusted companies to improve peoples' quality of life through affordable, value added and trusted products. Water being essential, provides an opportunity of combining nutrition with hydration through Tato Water Plus.'

Adding further he said, "With this launch, it is our aim to expand into enhanced hydration on the platform of health and wellness for consumers. We are excited about being in Andhra Pradesh and Tamil Nadu and hope our consumers enjoy our new campaign, Pyaas Bhujoo Health Se."