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Kingfisher Premium presents ‘Bowl Out’ at City Centre Mall, Hyderabad

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Kingfisher Premium presents ‘Bowl Out’ your favorite cricketers

Hyderabad, May 4, 2013: Kingfisher Premium, ‘The King of Good Times’ gives cricket fans in the city an exciting opportunity to bowl out their favorite cricketer and also win exciting cash prices.

Meet Cricketers from Sunrisers Hyderabad - Thisera Perera, Parthiv Patel and Quinton De Kock at the Kingfisher Bowl Out on Monday 6th May at 11.00 am at City Centre Mall, Banjara Hills! 12 lucky fans selected from the digital contest and the on-ground promotions and 2 wild card entries (consumers from the mall) will be given a chance to bowl out the cricketers. Exciting prizes to the tune of Rs.50,000/- ensured to those who manage to get the cricketer out in the first ball.

Wait no more, leap into action, polish your cricketing skills and get ready to scream Howzzat!!!

Kingfisher’s Associations with Sports:
Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly & Ajay Jadeja in the late 90s & two of the world’s best cricketers Andrew Flintoff & Michael Vaughan.

1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.

The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.
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