McGraw Hill Financial Brand Launch
McGraw Hill Financial
Every brand has a story. The story of McGraw Hill Financial is rooted in a simple premise, in CEO Terry McGraw’s words, “Our story is a story of combined intelligence where the whole is greater than the sum of its parts.”
McGraw Hill Financial is an American publicly traded corporation headquartered in Rockefeller Center in New York City. Its history dates back to 1888 when James H. McGraw, co-founder of the company, purchased the American Journal of Railway Appliances. He continued to add further publications, eventually establishing The McGraw Publishing Company in 1899. His co-founder, John A. Hill, had also produced several technical and trade publications, and in 1902 formed his own business, The Hill Publishing Company.
In 1909 both men, having known each other's interests, agreed upon an alliance and combined the book departments of their publishing companies into The McGraw-Hill Book Company. John Hill served as President, with James McGraw as Vice-President. 1917 saw the merger of the remaining parts of each business into The McGraw-Hill Publishing Company, Inc. In 1986, McGraw-Hill bought out competitor The Economy Company, then the nation's largest publisher of educational material. The buyout made McGraw-Hill the largest educational publisher in the U.S.
McGraw-Hill Publishing Company, Inc became The McGraw-Hill Companies in 1995, as part of a corporate identity rebranding.
On March 22, 2013 McGraw-Hill completed the sale of McGraw-Hill Education to investment funds affiliated with Apollo Global Management. On May 1, 2013, McGraw-Hill rebranded itself as McGraw Hill Financial.
By combining six of the leading brands - S&P Ratings Services, S&P Dow Jones Indices, S&P Capital IQ, Platts, J.D. Power & Associates, and McGraw Hill Construction. McGraw Hill Financial is now the world’s foremost provider of financial intelligence. It is the leading provider of ratings, benchmarks and analytics in the global capital and commodity markets.
About S&P Capital IQ
S&P Capital IQ, a part of McGraw Hill Financial (NYSE:MHFI), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world. We provide a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations, and Compustat; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today's investors need.
McGraw Hill Financial Brand Launch
S&P Capital IQ Hyderabad, located in Hi-tech City, with an amazing 3600 workforce celebrated the New Brand Launch of its parent company ‘McGraw Hill Financial’ on 11 Sept 2013 on its office premises. Peter Sluka (MD-Global Data Operations), Robert Coppola (CTO-S&P Capital IQ), Jonathan Reeve (EMD-Enterprise Solutions), Madan Mohan Rao (Executive Chairman), Pratap .C. Aditya (Managing Director), and others graced the occasion.
The McGraw Hill Financial Flag was hoisted, followed by a video message from Lou Eccleston (President-McGraw-Hill Financial).
As part of the New Brand Launch, S&P Capital IQ Hyderabad organized a Blood Donation Camp for Thalassemia- affected children. 110 employees donated their blood.
On Sept 11, 2013, as part of the McGraw-Hill Financial’s brand-launch celebrations, S&P Capital IQ, Hyderabad conducted 2 important events: a career guidance event in the office-premises for 70 students and 10 teachers from various schools of Saraswati Vidya Mandir, as well as environmental protection and practices campaign at 20 government and charitable high-schools in and around Hyderabad for 4, 000 children with the help of more than 260 volunteers.
Besides, an amount of Rs. 3, 50, 000 was donated by the S&P Capital IQ employees towards Uttarakhand Flood Relief Fund to the Red Cross Society; and a matching contribution, making it Rs. 7, 00, 000 would be made by McGraw Hill Financial.