Idea Jalsa 2013 Press Meet
Hyderabad to witness Soulful music at Idea Jalsa on 1st December, 2013
Idea Jalsa Music for the Soul' presents Omkar Dadarkar and Wadali Brothers, a one of a kind music Carnival at Hyderabad on l' December, 2013
Hyderabad, 28' November 2013: Idea Jalsa is back with a new season offering the largest plethora for Indian music featuring over 50 genres and about 700 artistes. This year 14 cities will witness enthralling classical music. After scintillating and mesmerizing evening at Amritsar, the city of Hyderabad will experience tranquillity of soulful music which will enrapture listeners with Sufi and classical music by Omkar Dadarkar and Wadali Brothers Chowmahalla Pallace. The Sufi saints, Wadali brothers will enthral the audience with their soulful music.
The music carnival, Idea Jalsa is joint initiative between Ms. Durga Jasraj's Art and Artistes and India's 3rd largest mobile operator, Idea Cellular which aims at promoting Indian Music and its flag-bearers, while also promoting young talent, across various genres.
With its seven years of successful journey, Idea Jalsa has as grown from strength to strength across all mass mediums. From television programming on DD and Zee TV, Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International, FM Radio programming, In-flight Entertainment programming, CDs, Live Concerts in more than 60 cities, and others.
Idea Jalsa is a unique project which brings over legends, maestros, stars, young maestros, and rising Stars of Indian Music, to present a rich & diverse showcase of Indian Culture and all of it through purely Live Music Performances. It has already given platform to 7,000 musicians. It redesigns the aspects of Performing Art, i.e. presentation on stage, styling of clothes, conversing with audiences and getting informal with them, etc. which has become the X factor of the Idea Jalsa experience. The use of technology, i.e. large LED walls, to enhance the overall appeal of the show which gives a visual treat to its audience is yet another aspect in which it is a trend setter.
The brand Idea Jalsa has lessened the gap between masses and classes - for both the discerning audience as well as the masses who get introduced to the rich diversity of Indian Music. This USP and the use of different relevant mass mediahave ensured a reach of more than 21 crore people in India alone, till date - setting records.
In its 8th year, Idea Jalsa's 14 city concert tour promises a large variety of Indian Music genres. It is scheduled to present more than 150 artistes on this tour.