'Discovering the true colours of Life' With Mugdha A tete-a-tete with Sashi Vangapalli
It is everywhere.
It is a language, which people speak without uttering a word.
It is a reflection of oneself. It not only represents one's personality, but also their intellect.
While few own it for others,
Men, women, everyone is smitten by it.
Fashion - is about you. It is your distinctive expression.
Mugdha Art Studio is a perfect example for one such fashion house which helps you express yourself.
Started three years ago, by a software engineer, this apparel brand boasts of giving the new age woman the freedom and identity they have longed for. Yes, ladies and gentlemen you heard it right. It is one of the few boutiques which specialized in custom design clothing exclusively for you.
Sashi Vangapalli is a perfect example which defines the story of a New age Indian Woman. It is not a new story - "If you are passionate about something and work hard to achieve it, success will follow". Everyone knows this, but only a few actually take the road less travelled. When she started Mugdha Art Studio out of a one room apartment, she had no idea how big it would turn out be, or will she even succeed. But today, she has become a new inspiration for many. In a short span, Mugdha Art Studio has made a significant mark in the Hyderabad Fashion Industry. Today many celebrities flaunt her designs, the NRIs love her, in fact she is a well known brand to all the Indian people around the globe.
The reason of their success - understanding the customer in true sense and designing clothes according to their needs. Even their tag line - "we are about you" speaks a lot about their brand philosophy. Today is a proud moment for Mugdha, not only it is their third anniversary today, but today they are inaugurating their First ever Exclusive "Wedding Store". They have always strived to serve the customers better and this is a part of their endeavor.
With the new store, Mugdha is also venturing into a new category - "The Men's range". Exclusive hand crafted ethnic designs which are not only stylish but also take care of the comfort factor for men. Now, even Men have a reason to shop. Also adding up to the exciting collection is their new Indo-Western collection inspired from the Modern Indian woman. Stylish yet elegant dresses from Mugdha make for an excellent choice for any cocktail party or a casual occasion.
When asked what has been the strength behind all the success and fame, she quotes "You have heard of the saying that there is a woman behind a man's success, but for me I have a hundren men, my craftsmen, my tailors, my team who has constantly supported me, understood me and backed me everytime. Every order is treated with utmost importance, because we know it is for a special occasion, we know how patiently our customers wait for their outfits."
And the love is reciprocated from the customers as well. Rashmy, a regular a Mugdha's tell us that, she fell in love with the designs the first time she saw the collection. And after that there has been no turning back. She is a regular at Mugdha's and not only love the clothes but also the people.
The new Store at road no.ll, banjara hills is very accessible and showcases a wide variety of collection. From sarees to lehengas to anarkalis, blosues, kids wear - practically everything for any event. When you walk in, you are greeted with smile and you come out happy. "It is all about the experience. People can chose and customize not only colors or fabric, but practically even a small iteration in an outfit." We understand them thoroughly, what they are comfortable in, what suits them, what kind of styling they are looking for, and then only execute a design." It's practically custom made clothing.
The order process is pretty simple in Mugdha. You just need to login to their facebook and instagram page and checkout their collection. If you like anything or if you have anything specific in mind, you just need to buzz them online, and they get back to you and take it forward.
Ladies and Gentlemen, so here's a one stop solution for all your fashion needs! Happy Shopping.
Mugdha Art Studio is a unique online Ethnic Boutique where we blend modern style and ethnicity together and give a new definition to beauty. Come indulge with your royal senses with Mugdha.!! We at Mugdha work on customised orders for bridal sarees, Engagement lehangas, Anarkalis and sarees for function wear. Encourage everyone to call and fix appointments before visiting us. Address: House # 8-2-613/b/3, Road-10, Banjara Hills,in the lane before Sai kanchi Sarees (Masjid Lane), 1st left (Lane Beside Point Pleasant Restaurant), Building Behind Coffee Day, 1st Floor (Cream Color Building).