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Nutrela The Great Food Show, Mumbai


For Immediate Release:
The first edition of Nutrela presents ‘The Great Food Show’ in association with BBC Good Food India magazine powered by Crispetts was held at Nehru Centre, Worli on March 29 & 30.

15 International and Indian award-winning chefs and patissiers were present to conduct masterclasses over the weekend. Each masterclass was indeed a fun and informative cooking session where the participants interacted with their favourite chefs and learnt a few cooking tips and tricks from them. The show had the best names in the business such as Abhijit Saha, Alex Gares, Sanjana Patel, Pooja Dhingra, Kunal Kapur, Vicky Ratnani, Manu Chandra, Manish Mehrotra, Gresham Fernandes, Kelvin Cheung, Ajay Chopra, Himanshu Saini and many more. They shared their cooking secrets with everyone present. They all prepared sumptuous dishes at the various demos conducted at the Masterclass Theatre exclusively for ‘The Great Food Show’.

The event had over 120 exhibitors setting up stalls;ranging from kitchenware and gourmet products to organic and artisanal foods from across the nation. The exhibitors included Weber, Godrej Nature’s Basket, Hafele, Le 15 Patisserie, Chenab Impex, Missisippy, Fantasie Chocolates, Raw Pressery, Spotted Cow Fromagerie, Cheese Collective, The Indian Bean Coffee, Goosebump Pickles and more. Restaurants such as Maroosh, Soam, Sassy Spoon, Trikaya and BusaGo set up stalls serving their signature dishes. Kavita Mukhi curated a Farmers’ Market that had rural farmers selling fresh produce apart from organic cafes serving an interesting mix of healthy recipes.

“Exciting things are happening in the Indian food scene. That’s the reason we launched ‘BBC Good Food’ magazine two years ago. And now, we are hosting, possibly the biggest food show in the country – a celebration of good food and wine. People will be able to get deals, sample interesting food, attend Masterclasses with top chefs and enjoy music performances throughout these two days,” said Mr. Tarun Rai, CEO Worldwide Media.

Sona Bahadur, Editor of BBC Good Food India says, “Two days, the best food and drink stalls, and the country's favourite chefs in a single place. The Great Food Show is the ultimate showcase of food and wine in India. With so much to choose from, every visitor can find something to fuel his or her culinary passion. Featuring everything from artisanal produce and exciting pop-up restaurants to live cooking sessions by top chefs and a bustling farmers' market, the options are endless."

Music, fun games and activities were organized to keep the adults and kids entertained. Live bands performed at The Spirit Arena. Visitors experienced a veritable feast of experimental and classic cuisine, sampled fine wines, organic produce, and even indulged in some retail therapy.

The other events also included the launch of macaron queen Pooja Dhingra’s first book ‘The Big Book of Treats’; and book signings by chefs Kunal Kapur and Vicky Ratnani.

Here’s what a few of our sponsors have to say on their association with BBC Good Food India magazine’s ‘The Great Food Show, Mumbai’:
“At Nutrela, we strongly believe that all our offerings should stand up to our brand promise ‘Live Healthy Live Happy’. Our offerings guarantee the highest quality standards. We stand committed to offer premium- quality healthy offerings by applying the best practices in all the various stages of our business. The Great Food Show will offer a unique food platform to showcase our range of healthy offerings to our consumers,” says Mr. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited.

“The Great Food Show is perhaps the only food show in India which provides a unique platform to showcase culinary recipes and food products together. At Nutrela, we strive to offer innovative healthy food products for our consumers which are relevant, address their unmet need and thus build affinity towards our brand. The Great Food Show lends across a right platform to showcase our range of products and provide experiential journey for our consumers through Live Cooking Demonstrations” mentions Mr. Sandipan Ghosh, AVP – Marketing, Consumer Brands Division, Ruchi Soya Industries Ltd

"GCL as a corporate conglomerate is delighted to partner with BBC Good Food India as GCL is diversifying in the premium food category to set a new benchmark in this sector in future and would like to associate with such shows for more exposure to trade and consumers. Thereafter, BBC Good Food gets GCL to explore avenues and future business prospects” says Mr. Apoorv Gupta, Managing Director, GCL Gopal Group.

“When it’s a celebration of all things food – the experience of cooking counts as much! Häfele ICONIC appliances simply signify the “Best of the Best” from around the world. Only the most exclusive and advanced premium appliances from Häfele’s product range have been included for the Super Theater so The Masterclass Chefs can experience the ‘Häfele Iconic excellence’ firsthand.” says Mr Jurgen Wolf, Managing Director, Häfele India Pvt. Ltd.

About Worldwide Media:
Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates and publishes Filmfare - India’s No 1 entertainment magazine. Femina - the largest women’s magazine in India, BBC TopGear, HELLO! GRAZIA, BBC GoodHomes, Lonely Planet, Home Trends, BBC Knowledge and BBC GoodFood are other exciting titles of Worldwide Media.

About BBC Good Food India:

BBC Good Food India offers a unique mix of recipes, restaurant reviews, and travel features with a sole focus on food. The recipes featured in the magazine (each one is triple-tested in our kitchen so the reader gets it right the very first time he or she makes it) are calibrated to appeal to both beginners taking baby steps in the kitchen as well as prolific home cooks looking for a challenge. In addition, the magazine will feature lessons and tips from established names in the industry to help readers hone their kitchen skills. With a distinct editorial voice and high production quality, BBC Good Food is all set to redefine food in the Indian imagination.

With creative yet precise recipes, objective restaurant reviews, well-researched travel features and incisive cooking tips, BBC Good Food is a comprehensive food magazine fine-tuned to appeal to Indian taste buds.
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