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Furniture World Press Meet

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SOUTH INDIA’S LEADING FURNITURE BRAND "FURNITURE WORLD" is ALL SET TO UNVEIL 100 FURNITURE STORES ACROSS INDIA

• FURNITURE & FURNISHING EXPERT DR.RAMESH WILL ADDRESS THE MEDIA ABOUT THE POTENTIAL OF INDIAN BRANDS IN FURNITURE MARKET AND INDIAN FURNITURE RETAIL BRANDS ADVANTAGE OVER FOREIGN FURNITURE BRANDS.
• FOREIGN FURNITURE BRANDS WHICH ARE SOON SET TO ENTER INDIAN MARKET WILL NOT HAVE A CAKE WALK IN SALES ACROSS INDIA.
• FURNITURE WORLD WILL UNVEIL ITS THREE SHOWROOM IN HYDERABAD ON IST MAY, 2014 AT DILSUKHNAGAR, MIYAPUR & GACHIBOWLI

One of the Leading Furniture Brand of South India-Furniture World is all set to unveil "100 Showrooms of Furniture World across India". Furniture World- the Prominent Furniture Brand has already been running 10 Showroom across South India which Includes 5 in Hyderabad, 4 in Bangalore and 1 in Vizag. The Furniture World is set to unveil Three More Showrooms in Hyderabad on 1st May, 2014. The Three Showroom will be launched in a single day at Miyapur, Gachibowli & Dilsukhnagar.

The 100 Store Model is all set to make the "Furniture World" the most accessible furniture brand across India, the Model is all set to reach out the potential market across Tier-1 and Tier-2 Cities of India, the mention of potential market emphasizes on the affordable, durable & stylish range of Furniture which appeals to the Gen X and to the conservative Indian across towns & cities. Furniture World which has been in the Industry for past 57 Years knows the taste, preferability and the wants of the Indian Mind-set, the upc6ming international brand influx in the furniture market across India is hardly going to compete with the Indian Furniture Brands.

Speaking on the occasion Mr.Sunil-CMD-Furniture World says "Furniture World is an Established Furniture Brand and has been in the Industry for past 57 years, and it has been the brand to go with for the Hyderabadi's. Furniture World has been carrying out large scale turn key projects for many industries & MNC's too. Furniture World has Seven Brands in the Furnishing & Furniture Range with "Maaya's"-being one of the top Furnishing & Interior Brand, the other includes Slinga-Recliners, ELLA-Italian Designed Furniture, Bed-Ward-Robes-For Bedroom Furniture, and Sofa Republic

Mr. Surender-ED- Furniture World says "Furniture World 100 Store Model will be implemented in the Tier-1 and Tier-2 Cities across India, we see Tier-2 Cities as the most lucrative in the segment because Small Cities & Towns still has that conservative and traditional mindset, we see whole family coming together at a showroom to decide on the range of furniture for home and these cities favours more Traditional Pattern of Furniture with just modern highlights. Tier-1 Cities and the Urban Market is again been one of the most tapped segment as we see young couples from MNC's usually walk in to decide on the range of furniture to set up their "dream homes". The usual preference of the younger crowd has been the modern-fusion designer furniture's like recliners,, small dining tables, designer Beds and more.

He added that "we do cater to upper mid class or the luxury class as our brand Ella has been one of the most preferred among the luxury segment, our flagship outlet in Hyderabad at Banjara Hills has seen a lot of requirement of Italian Designs where as the stores at Miyapur, Kharkhana has seen more young generation. In Bangalore we have seen quite a same pattern at different location across City".
Dr. Ramesh -Ph. D (Architecture)-Famous Interior Designer & Advisor Furniture World says that " The Present Scenario in the Furniture Market is quite unsuitable for the foreign brands to work in, As India is a wide spread country with many regions, caste, religions, languages and different societies, it will not be a cake walk for foreign furniture brands in India. The Foreign brands with just few selling models will be tough task for the international players. As a leading furniture brand we know what "INDIA WANTS", we have seen in the past as how the E-Commerce in Furniture Market has not lived upto the Potential as we Indians tends to see, feel and build up a relationship with the seller before purchasing Furniture and just not to forget the famous Indian Bargain which will also be a decisive factors for the International Brands good run in India.

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