Kingfisher gets fans to Bowl Out their favourite cricketers
~ Sunrisers Hyderabad players Moises Henrlques, Naman Ojha, and Karan Sharma excite and thrill cricket fanatics ~
Hyderabad, May 15th, 2014: Kingfisher Premium, The King of Good Times, extended a once-in-a-lifetime opportunity to its fans and cricket enthusiasts to bowl out their favourite cricket heroes through the fun consumer activation Kingfisher Bowl Out. The activity took place in Inorbit Mall today and 15 lucky fans bowled at three of the star players from Sunrisers Hyderabad. For the first time in their lives, the fans prayed at a shot to get them out!
Ace cricketers Moises Henrlques, Naman Ojha, and Karan Sharma were seen showcasing their batting prowess off the pitch and having a blast interacting with their biggest fans from the city. Excited fans thronged around their cricketing gurus as they brought forward their best bowling skills in an attempt to get them out. 10 winners were selected through on-ground and digital contests and 5 lucky consumers at the mall were given a wild card entry into this exhilarating event. Each contestant was provided a chance to bowl three deliveries at either of the cricketers and cash prizes ranging from Rs. 10,000 to Rs. 50,000 were awarded depending on which delivery they got the cricketer out.
Bhaskar & Jessica from Hyderabad won Rs. 50,000/- each for getting Naman Ojha out in the first ball and the crowd went ballistic with cheers that resonated across the mall. Satish got Moises Henrlques out in the second delivery and won Rs. 10,000 for his excellent bowling. A thrilled cricket fan exclaimed, “This is better than I could have ever imagined! Getting to see my cricketing idols in the flesh is like a dream come true. Kingfisher Bowl Out has been the most exciting event ever.”
Commenting on the occasion, Mr. Gurpreet Singh, Assistant Vice President - Marketing, United Breweries Limited said, “Kingfisher Premium has been the Good Times partner to a majority of the teams from the inception of this highly entertaining T20 tournament. We have highlighted this association with our much acclaimed campaign under the headline ‘Divided by Teams, United by Kingfisher’ which captures the essence of what the brand stands for, which is a catalyst to the Good Times. The concept of Kingfisher Bowl Out was created to provide to our consumers and fans of these teams a highly engaging experience which allows them to rub shoulders with iconic players from these teams and go home with an experience money can’t buy and a memory for life. We are delighted to extend the Kingfisher Bowl Out series to Hyderabad and hope to give fans an experience which is unique, exciting and fun”.
Kingfisher Bowl Out has received overwhelming support from cricket and beer fans from across the nation. The Bowl Out will be held across ten cities, including the seven partner team home cities. The cricket frenzy has just begun and fans need to get their bowling in order before the Bowl Out comes to their doorstep!
Kingfisher’s Association with Sports: Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Over the years, the event has expanded exponentially and attracted the crème-de- la-crème of Bangalore with footfalls crossing 20,000 last year!
In 1996, Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the King of Good Times. The association with cricket deepened with iconic cricketers such as Sourav Ganguly, Ajay Jadeja, Andrew Flintoff and Michael Vaughan bringing further star value to the brand as the official ambassadors. Kingfisher is also the official Good Times Partner of seven out of the eight IPL teams.
1996 also saw Kingfisher’s first foray into the world of speed racing as a sponsor of the Benetton Formula 1 team. The brand has also endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also provided its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
Kingfisher co-owns the Kingfisher East Bengal Football Club, the 2003 Asian Champions and three-time winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier football league of Goa’s top eight clubs. In addition, Kingfisher sponsors the Goa state football team and organises the Goa Beach Football Tournament annually.
Kingfisher is the sponsor of another I-League team, Lajong FC and hosts the ‘Kingfisher Corporate 5s’, an annual five a side football event at a national level. It also sponsors all key events under the auspices of Indian Rugby & Football Union of India.
Kingfisher is the Official Refresher to India’s top-notch running events including the Mumbai Marathon, the Delhi Half Marathon and the Bangalore World 10k.