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3rd Edition of Inter Corporate National Corporate Badminton League (CBL) 2015 Announcement

CDK Global India, in association with Pullella Gopichand Badminton Academy announces the' 3rd Edition of Inter Corporate National Corporate Badminton League (CBL) 2015

• Over 500 participants from over 100 corporate houses from across India are expected to participate in the 3 day Badminton League

Hyderabad, October 09, 2015 — The Third Edition of Inter-Corporate National Badminton League(CBL) will be held in city from November 6th to 8th 2015 at Pullella Gopichand Badminton Academy (PGBA), Gachibowli. PGBA has associated with CDK Global India, a global leader in providing integrated information technology and digital marketing solutions for the automotive retail industry, to host the 3rd edition of Corporate Badminton League (CBL).

CBL, the brand owned by Hyderabad based Sikhara Events, is open to all non-seeded individuals working in the Indian corporate sector, the league features men's and women's singles, doubles and mixed doubles championships. Winners are awarded attractive cash prizes and gifts along with the coveted Pullela Gopichand Trophy.

"CBL as an event has been successful in promoting badminton as a sport amongst the corporate employees and with the support from the title sponsor CDK Global and other sponsors I foresee that the 3rd edition of this league would reach out to more corporate employees and will be a grand success as always", said Mr. Pullela Gopichand, Founder of Pullela Gopichand Badminton Academy while addressing the press conference organised to share the details about the forthcoming event.

"I feel sports are great way of rejuvenation for the employees who are working relentlessly to achieve their company's and personal goals. Every corporate employee should give sometime for themselves to to be healthy and fit. Sports should become an integral part of every individual's life as we grow up", added Gopichand.

While addressing the media, Mr. Reddy Malledi, Managing Director - CDK Global (India) said, "We at CDK believe in nurturing a youthful and vibrant spirit both inside and outside the office. To be able to live a prosperous life, it is imperative to be healthy and young at heart. Through this association with the Corporate Badminton League and Pullela Gopichand Badminton Academy, we want to encourage people to be fit and healthy. We hope that the tournament will help in discovering some more talent, who can bring much glory to the country in this wonderful sport of Badminton."

Speaking on the occasion SirishaSripada, Director of Sikhara Events said CBL is India's finest national Corporate Badminton Tournament made humble beginning in 2013 under the support and guidance from Shri Pullela Gopichand. With a firm belief that work-life balance is a must for the success of any professional. We have got excllent encouragement from the beginning. The participation swelled from 75 companies to 108 and 450 players from across India.

Off these total 450 participants 120 players competed in Mens Singles Category, 35 players Womens Singles, 32 teams in Mixed Doubles, 16 team in Mens Doubles and 12 Teams in Women Doubles.
The league is growing every year. We would like to thank CDK Global India for coming forward to encourage the sport in corporate world, Sirisha added.

Adding further Sirisha informed that CBL's endeavour would be to reach out every corporate house and their employees to promote the sport and inculcate sports culture among them to keep fit and healthy. Healthy employees contribute very positively to their organisation. What better way than badminton to start with as this is a sport which can be played anywhere and everywhere.
The tournament was conducted in a Knock-out Format of Best of 3 Sets (Singles & Doubles) with 21 Point system. The winners will take home attractive cash prizes.

The CBL is credited with raising interest in badminton, inspiring numerous corporate employees to take up the sport for both fun and good health. The tremendous success of last two years' event paved the way for the third season of CBL This year, Sikhara Events promises to surpass the registrations of the last year.

Employees from companies like IBM, Qualcom, UBS, Cyient, Capgemini India, Invesco, Tech Mahindra, BHEL, KPMG, Cognizant, Microsoft, TSC, HSBC, Polaris and many other participated in the last two editions.

Badminton as a sport is played by one and all. It can be played everywhere. It ranks in top sports in the world. And we appeal to Corporates in City and Rest of the Country to send in their registrations, appealed Sirisha.

Individuals interested in participating in the Corporate Badminton League can register on

About CDK Global, Inc.
With over $2 billion in revenues, CDK Global™ is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit
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