Easybuy Press Meet at Taj Deccan, Hyderabad
Landmark Group's new value apparel retail format - Easybuy, forays into Hyderabad!
Opens its outlets at Vikramapuri & Dilsukhnagar
To ramp up its reach, add 50 stores in the next three years
Easybuy - the new apparel value retail format from the Landmark Group is all set to redefine the value fashion market of Hyderabad city with its foray into the city with stores at Vikrampuri & Dilsukhnagar.
Landmark Group is one of the leading retail groups in the country having retail formats like Lifestyle, Max and Spar under its umbrella.The opening of its first two stores marks the emerging foothold of easybuy in Hyderabad, which is an important region for the national retail brand.
Easybuy exclusive stores format is of 5000-6000 sft size and stocks a wide and complete range of quality clothing including Menswear, Ladies wear, kids wear, Footwear and Accessories under "Easybuy" label. This format of Landmark Group India targets the middle class families in tier 2 and 3 cities of "Bharat" which comprise of semi urban India.
This customer segment like their brethren in the city aspire to be trendy but have limited purchase power. Often brands ignore this segment and therefore customers have restricted choice of outlets.
Easybuy is set to tap this unexplored segment with offering which satiate their desire to dress smart.
Easybuy range has over 1000 styles in the price range of Rs. 69 to Rs. 699. The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. Easybuy stores are run by local franchisees and are located in high streets of tier 2 & 3 cities, thereby ensuring great convenience of shopping and quality service for the middle class family in their own city.
Easybuy has already tasted enormous success at the pilot stores it launched at Karimnagar, Khammam, Vijayawada, Vizianagaram, Erode and salem and is set to ramp up its expansion in the months to come. Easybuy label is also available at select Spar Hypermarket stores spread across Bangalore, Chennai, Delhi NCR, Pune and other key cities.
Easybuy's aggressive expansion plans envisage opening of 50 more stores in next 3 year in Andhra Pradesh, Telengana, Tamilnadu, Karnataka and Kerala. Its immediate plans in AP and Telangana include opening new outlets in Bhimavaram, Hyderabad, Khammam and Karimnagar in the next six months.
7‘he Brand is very excited to launch its stores in Hyderabad and will continue to invest in this region and looks forward to opening more stores thus making its presence in the value fashion market of the state.
1 he now Easybuy store promises to provide customers a one stop shop for value fashion and is positioned as providing "super style, super price." The Vikrampuri store is spread across 3,500 sqft and Dilsukhnagar store off 4,500 sqft, and offer trendy fashion solutions for the entire family across different categories - apparel, footwear and accessories. The store provides a shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.
Sharing his views on the growth strategy of the brand, Mr. Rajiv Ranjan, Vice President & Business Head - Easybuy said, Landmark Group India has launched its new value apparel retail format "Easybuy" targeting the middle class families in tier 2-tier 3 cities of "Bharat” which comprise of Non metro & semi urban India.The customer segment here wants to be trendy have a restricted choice of outlets, especially in Value Fashion. Easybuy store will look at addressing this need.
Easybuy has also partnered with a leading NGO- Prema Samajam to help and enable little children to experience trendy and quality clothing. The Children visited the Easybuy store to experience the store offerings for them.
Keeping the 'NAVBHARAT' customers in mind, Easybuy's constant endeavour is to come up with trendy and stylish apparels ranges at unbeatable prices. The Autumn Winter collection lives to the ideology of 'Super Style, Super Price' by creating a mix of style and utility at the best price in the market.
Women's wear AW15 collection is youthful and fresh, incorporating the best of fashion forecast and market inputs and customized to suit the needs of value customers. Kid's wear collection is the right mix of cuteness and style for their little ones while Men's wear tries to derive the best out of current trends and create its own mark in terms of affordable yet stylish clothing for men.
Easybuy has also announced an exclusive inaugural offer-Get 5 pieces Designer Bowl set worth Rs.299 FREE when the customer shops for Rs.1699/-.
Easybuy exclusive stores are of approx. 4500 sft size and have a wide range of quality clothing covering Menswear, Ladieswear, kidswear, Footwear and Accessories under “Easybuy" label. The label is also available at select Spar Hypermarket stores at Bangalore, Chennai, Delhi NCR, Pune and other key cities in India. Easybuy stores are already launched in the Tier 2 /3 cities in South India including Karimnagar, Khammam, Bhimavaram, Vizianagaram, Vijayawada, Erode & Salem in the past one year. More stores are soon to be ODened in several other cities across South India.