Rice Bucket Challenge by Taj Falaknuma Palace in Hyderabad

Taj Falaknuma Palace hosted the Rice Bucket Challenge in association with the Sapna Iktara Foundation

~ Mahesh Bhatt supported the cause distributing Hyderabad'! Biryani to the underprivileged

Hyderabad September 5, 2014: Today, the city witnessed the massive Rice Bucket Challenge at Taj Falaknuma Palace in association with the Sapna Iktara Foundation.

The occasion was graced by celebrated Indian filmmaker Mahesh Bhatt, Girish Sehgal, Shiraz Gidwani supporting the cause distributing 500 portions of Hyderabadi Biryani to the underprivileged at the KBR Park opposite the Cancer hospital.

The Rice Bucket Challenge, is India's answer to the trending ALS Ice Bucket Challenge, an initiative conceptualised by Hyderabad based journalist Manju Latha Kalanidhi, who also was present to lend her support to the cause.

the occasion Mr. Girish Sehgal, General Manager, Taj Falaknuma Palace said, "The Taj Group is proud to be o part of the legacy of the Tata Gtoup that believes in serving the community, which is central to our core values. The Ri^e Bucket Challenge is a spirited campaign to raise awareness about the need to help alleviate hungwby donatimja bucket of rice. TalFfllaknumaPalace is proud to ’ be associated with this campaign, wherein we will distribute 500 portions of Hyderabadi Biryani to the underprivileged. Today I feel contended being a part of this noble cause and seeing the smiling faces of the underpriviledged. We are the first Hotel to participate in this initiative; and remain faithful in supporting the local environment and community responsibilities, thus reinforcing our deep-rooted connect with the legendary city of Hyderabad."

On this occasion Mr. Shiraz Gidwani, Chief Executive, Iktara World said, "The Rice Bucket Challenge encourages individuals to donate cooked or uncooked rice to an underprivileged person. Chairman of the Sapna Iktara Foundation| Mahesh Bhatt, and HEH Princess Ezra distributed the local rice delicacy, Hyderabadi Biryani to 500 people on the streets and slums of Hyderabad."

About Taj Hotels Resorts and Palaces
Established in 1901, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 110 hotels in 64 locations across India with an additional 17 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand places, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the iconic flagship has set a benchmark for fine living with exquisite refinement, inventiveness and warmth, Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.