Lord & Master Meet and Greet with the Superstar Ravi Teja
Lord & Master, the brandy offering from Allied Blenders & Distillers, today unveiled a special limited edition mono carton in the city of Hyderabad. The unveiling was done by its brand ambassador and Telugu superstar Ravi Teja during an event in the city. This Special Edition pack celebrates the association of Lord & Master with Ravi Teja through a monocarton that carries the image of Ravi Teja.
The event was also an opportunity for consumers to meet with their favourite star. Ravi Teja interacted with the winners of a meet-n-greet contest and an exciting Dubsmash contest (#lordandmaster). In addition to consumers, a few members of the trade who were winners of a display contest organized by Lord & Master also got the opportunity to meet the Mass Maharaja of Telegu cinema. The huge turnout and the wide smiles and cheer were testament to the excitement of the winners on meeting Ravi Teja.
Unveiling the mono carton, Ravi Teja said, “My association with Lord & Master holds a special place for me and it has been made more so with the launch of this Limited Edition pack. Meeting and interacting with my fans has been a great experience and seeing their love for me is always humbling. My heartiest congratulations to all the winners of the contests esp. the Dubsmash contest, as a part of which I made my first-ever Dubsmash video. I wish the team of Lord & Master all the success with the Special Edition pack.”
Commenting on the launch of the Special (Limited) Edition pack, Bikram Basu, Chief Operating Officer, Allied Blenders and Distillers, said “Ravi Teja is a superstar, loved by people and adored by fans. The launch the Lord & Master Limited Edition pack with Ravi Teja is a way to celebrate our association with him, and our consumers. My heartiest congratulations to all winners of the contests we ran- it’s great to see their love for the brand.”
The limited edition mono carton of Lord & Master is available in Andhra Pradesh and Telangana for a limited period of time. By making steady inroads into the South markets with numerous initiatives to attract the consumers, the brand has garnered good market share in the South region.
About Allied Blenders & Distillers Pvt. Ltd
Allied Blenders And Distillers Pvt. Ltd. (formerly BDA Limited) is a Kishore Chhabria promoted company. Its flagship brand is the famous Officer's Choice Whisky and the portfolio includes Officer’s Choice Blue Whisky, Officer’s Choice Black Whisky, Class 21 Grain Vodka, Wodka Gorbatschow (Germany’s No. 1 Vodka), Jolly Roger Premium Rum, Lord & Master Brandy and Kyron Premium Brandy. ABD is the 3rd largest spirits company in India with volumes of 32 million cases for the year 2014-15 and growing at a CAGR of 26% over the last 3 years making it the fastest growing spirits company in India. ABD possesses strong National sales and distribution network and a Pan-India manufacturing base that includes 52 manufacturing / bottling units and 15 sales offices in 22 states across the country. A highly aggressive and committed team with a proven track record enhances the company’s vision to be “the most admired spirits company”