Lacchimdeviki O Lekkundi Team launches Miraj Cinemas in Hyderabad
India’s one of the fastest growing movie exhibition chain, Miraj Cinemas hosted star cast visits of upcoming Telugu crime comedy thriller ‘Lacchimdeviki O Lekkundi’ here today inaugurating its Miraj-Shalini Shivani theatre in Hyderabad. The movie ‘Lacchimdeviki O Lekkundi’ is the debut film of the director Jagadish Talasila, who is a protégé of acclaimed Indian director SS Rajamouli of Bahubali fame. Starring Naveen Chandra and Lavanya Tripathi are in the lead roles of the movie, while popular music director MM Keeravaani is the music composer for the film. The film is being produced under Mayukha Creations banner by Sai Prasad Kamineni. Both Naveen and Lavanya were present to interact with the press at Miraj Shalini Shivani and provide insight about the film.
Both actors were overwhelmed by the response of media and crowd that was present at the theatre. They had great time interacting with media and answering the queries. They seemed much delighted to be playing role of such an inspiring and challenging personality they expressed during the interaction.
On this occasion Mr. Amit Sharma, Managing Director, Miraj Cinemas said “It is pleasure to host press meet of the upcoming telegu film ‘Lacchimdeviki O Lekkundi’ at our new property in Hyderabad. The location is highly media friendly and we experienced an awesome response from media and localities here. We would love to get more such celebrities to our property for the media and people of Hyderabad so that they get to see their favourite actors in reality.”
In this auspicious occasion, Miraj Cinemas also inaugurates its first theme theatre here today with its 55th screen “Miraj Shalini Shivani” at Dilsukh Nagar, Kothapet in Hyderabad. This marks its presence in the state of Telangana. The multi-screen property of Miraj Shalini Shivani in Hyderabad is the company’s first state of the art theme based theatre which depicts European street design. The theatre is made in such a manner where entering the theatre premise people can realise as they are roaming around in a European street. Besides its theme, the Miraj Shalini Shivani at Kothapet has 4 screens boasts of 1286 plush seating capacities with dolby atmos Sound, 2k Projectors and recliner seats.
About Miraj Cinemas: Miraj Group, India’s leading business brand forayed into entertainment sector with a movie production unit in the year 2008 with a brand name of Miraj Entertainment Limited. In its initial years, the group was committed to the tobacco business primarily. Gradually, the group achieved new heights with Miraj having forayed into diverse sectors such as Beauty care, Safety matches, Stationary, Plastic Pipes & fittings to the Hospitality sector, Engineering Division, Perfumery Division, the Tea sector, Music Industry, Film Making division, Movie Exhibition etc. The group company, Miraj Entertainment starts its venture into the sector with its first movie production 'Queens! Destiny of Dance’, followed by ‘Tell Me O Khuda’in 2011 and ‘Sona Spa’ in 2012.
In the year 2012, Miraj Entertainment has entered into movie exhibition industry by setting up a separate division called, Miraj Cinemas with an aim to provide best in class movie viewing experience. Since its inception, Miraj Cinemas is aggressively capturing markets in major cities to create a more widespread awareness about the company following an outside inside market strategy. The company presently stood in 5th position in the Indian movie exhibition industry with having 55 screens pan India only through an organic growth in just three years time since its inception. In addition, Miraj cinemas have received several recognition including, ‘Fastest Growing Cinema Chain’, ‘Best Marketing initiative’ and Best Chain National (Below 20 screens) amongst several others.
Miraj Cinemas aims to provide quality movie watching experience to its patrons wants to be geographically present throughout the country. The company has chalks out an aggressive plan to operate over 100 screens pan India focusing on major cities by Diwali 2016 and to reach nearly 300 screens by 2018.