MAA TV, a leading Telugu General Entertainment Channel (GEC) network, is all set to enter into a new orbit in the TV entertainment space with a star-glittering high-voltage event to be held on 25th January (Wednesday) in Hyderabad.
The event will showcase the presentation of MAA Music Awards and launch of MAA GOLD, a new general entertainment channel from MAA bouquet.
As a reciprocation of MAA TV's strong bonding with the Telugu film industry and to encourage the music fraternity of the Tollywood, MAA TV will be introducing Music Awards from this year. The quality and standard of the MAA Music Awards event will be as high and classy as CineMaa awards event.
Barring few exceptions, the success of the movie is directly linked to good music. The launch of the movie audio is the biggest event to take the movie to the people. Considering this, MAA TV wishes to celebrate the success of music by recognizing the great contribution of all performers connected with music in Tollywood.
Among the interesting awards, the Lifetime Achievement Award is being conferred to Sri Sirivennela Sitarama Sastry for the yeoman services he has rendered to the film music and literature.
"The introduction of MAA Music Awards as an annual event is our tribute to the Telugu film music directors, lyricists, singers and other music fraternity”, said Mr. N Prasad, the Chairman of MAA TV.
The highlights of the Music Awards event will be high energetic performances by Devi Sri Prasad, Taman and Baba Segal. The glamour quotient and electrifying performances will be by Charmi, Saloni and Marium (Deolo fame from 100% Love).
In the presence of glitterati and the big-wigs of the Telugu cinema industry at the Music Awards event, MAA TV will have the formal launch of “MAA GOLD”, a new generation General Entertainment Channel (GEC).
MAA GOLD aims to open up new vistas of entertainment in the Telugu television space with differentiated content and right mix of genres to all people.
MAA GOLD is set to attract the youth and encourages family viewing. The channel is sure to put to rest the fight for the remote at home. MAA GOLD will have many innovative programmes and will be presented in the manner that will appeal to the twitter, You Tube and facebook generation.
“With an element of surprise, curiosity and added variety in the programming, each member of the family can expect something interesting to watch on MAA GOLD. It will be a trendy GEC”, said Mr. N Prasad, the Chairman of MAA TV.
MAA GOLD will offer vibrant programmes that appeal to the entire family and will not have fiction content and movies on the prime time.
Combining tradition and nativity with modern outlook on programming front, MAA GOLD will be a TV channel where every viewer would feel ‘it's my kind of channel' to relax and enjoy. In Gold Standard parlance, MAA GOLD aims to offer ‘24 carat entertainments'.