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Masked-up Allu Arjun 'delivers' solid Covid-19 message

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Allu Arjun aka Pushpa Raj is busy delivering a Covid-19 awareness message across India. No, he hasn't been signed up by the government to feature in Ads issued in the public interest. Rather, the pan-India popularity of 'Pushpa: The Rise' is being exploited by the Government of India. It's a meme but not exactly a meme.

In the latest Ad released today, Pushpa Raj delivers a pro-mask line in the form of a punchline. "Delta ho ya Omicron, main mask utaarega nahi," he says in Hindi in a poster that is meant to impress upon the public not to take Omicron lightly.

Bunny's fans are widely sharing the Ad because it is a validation of the popularity of the film across India.