It is known that Hyderabad is going to host its own 70-ft IMAX screen. Asian Group is building the Asian IMAX multiplex in Hakimpet. It will be reflecting a European-style, cinema-focused mall experience. A report states that the complex will prioritize cinematic experiences over extensive retail, including fine dining restaurants and designer stores.
European-style venues like PVR Priya in Delhi or Palazzo in Chennai offer a similar experience, an observer says.
So, what is European about these venues? They prioritize immersive viewing over multiple smaller screens. The focus is on quality and comfort rather than quantity. Odeon Leicester Square in London is an example. It is a historic cinema hall known for its grand auditorium. Pathé Tuschinski (Amsterdam, Netherlands) is also cited as an example.
In summation, the Asian IMAX in Hakimpet is designed to emulate European-style multiplexes by focusing on a grand IMAX screen, boutique mini-theatres (five of them, all on the ground floor), and a curated dining and retail experience. The project’s slated opening is in summer 2027.
