Despite featuring popular actors Keerthy Suresh and Suhas, their upcoming film Uppu Kappurambu is facing an alarming lack of pre-release buzz. The announcement of its direct-to-OTT premiere, typically a moment for excitement, has been met with surprising silence.
Even with a multi-lingual release plan (Telugu, Tamil, Hindi, Malayalam, and Kannada) and a seemingly intriguing premise of a "coming-of-age satire" set in the fictional village of Chitti Jayapuram, public interest remains notably low.
This absence of discussion, promotions, or even mild anticipation raises questions about the film's potential impact. For a project with such talent attached, the current negligible buzz is a significant red flag, suggesting Uppu Kappurambu might struggle to find its audience once it begins streaming.
The box office failures faced by Suhas' recent movies like Janaka Aithe Ganaka have also contributed to Uppu Kappurambu fizzling out. Keerthy Suresh, whose theatrical pull has never been significant, hasn't helped in any manner. These days, the appetite of OTT platforms to cast film stars in their commissioned projects is dwindling.
