AA23 (Allu Arjun's 23rd movie) is going to be a humongous production. Director Lokesh Kanagaraj is chalking out extensive pre-production. Once the production begins, the making will proceed at a fast clip.
Friendship Day announcement:
The news is that four of Allu Arjun's closest friends have joined the project as co-producers. They will work alongside Mythri Movie Makers' Y Ravi Shankar and Naveen Yerneni. Bunny Vas, a long-time aide of the Pushpa actor and producer of movies like Thandel, is the first one. Sandeep Ramineni and Natraj are the next two. These have been friends of the Ala Vaikunthapurramuloo actor from his school days. The hero's cousin and childhood companion, Swathi, is the fourth one.
A history of valuing friendships and loyalty:
Before this gesture towards his friends, the Julayi actor famously on-boarded his maternal relative through Muthamsetti Media. The young banner produced the movie alongside Mythri Movie Makers and Sukumar Writings acted as the presenter. Also, SKN (the producer of hits like Taxiwala, Baby, and Chennai Love Story) has been from the Allu compound. Sarath Chandra Naidu, Allu Arjun's manager, has been on the rise (having recently produced a web original).
Letting everyone grow:
There is a belief in the film industry that Allu Arjun rewards loyalty like no other. In a speech a few years ago, the pan-India action superstar stated that he ensures that an individual who joined his office as a helper shouldn't remain at that level forever.
The actor is currently acting in Raaka, directed by Atlee Kumar. The sci-fi action entertainer is produced by Sun Pictures and co-stars Deepika Padukone.
