Book My Show ratings are tom-tomed by most of the production houses out there. In a recent interview, Chennai Love Story and Baby co-producer Dheeraj Mogilineni described the whole phenomenon as a scam.
"Even when a film secures positive talk on the ground, a producer typically spends up Rs 10 lakh on a daily basis during the first 10-day run. BMS agents approach us with offers, saying they will get, say, 200K positive votes for Rs 5-6 lakh. This quota gets exhausted in just two days. On the third day, negative ratings start registering on BMS. You would be mistaken to believe those ratings are organic. Even these negative ratings are manipulated by the BMS. All of this is a scam to make the producers pay for money in the name of promotions," Mogilineni shared.
The initial marketing budget of Rs 1 Cr for a small film gets spent just like that on these unforeseen heads. At the end, in most cases, visibility is not guaranteed.
