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Allari Naresh's ROM: When outdated content meets desperate promotions

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In Allari Naresh's soon-to-be-released fantasy comedy Rambha Oorvashi Menaka, actress Vishnupriya Bhimeneni plays Oorvashi. For one, the genre is outdated. For another, the marketing gimmicks are frustrating.

Desperate for viral content, the team behind the movie is banking on Vishnupriya, who is known for posting hot stills on social media. At yesterday's promotional event in Hyderabad, Vishnupriya made fun of herself by joking that she is currently doing five pan-India movies. She also mentioned Hollywood and laughed out loud in the most annoying way. It was so unnatural that even a child can discover that it was all scripted.

At this point, you are sorry not for Vishnupriya but for Allari Naresh. A star hero once upon a time, his filmography has become laden with disasters. It's one thing to pick dated stories. It's quite another to do an out-of-fashion genre in 2026. On top of it, the publicity gimmick pulled off by the team is frankly irritating. 12A Railway Colony, Bachchala Malli, Aa Okati Adakku, Ugram, and Itlu Maredumilli Prajaneekam are his flops in recent years. Alcohol and Sabhaku Namaskaram are among his upcoming titles.

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